Gold at Creative Week NYC
The label for Piquentum Brut Nature, actually created by ‘the wine itself,’ was awarded Gold at the ADC and won a Merit at The One Show, during Creative Week in New York
The Piquentum Brut Nature project, designed by Studio Sonda for the Istrian wine brand Piquentum, won the Gold Cube at the prestigious international ADC Awards competition, and the Merit Award at The One Show in New York, which are among the most important global events in the fields of creativity, design and market communications. Both award ceremonies were held as part of NY Creative Week, organized by The One Club for Creativity, a leading global non-profit organization dedicated to supporting and promoting the creative community.
At this year’s ADC Awards, which have been recognizing the highest standards of creative excellence in design and advertising for more than a century, Piquentum Brut Nature won the Gold Cube in the Packaging Design – Beverage – Single category for the project “Label created by the wine itself”. At the same time, the project was also recognized at The One Show, one of the world’s most prestigious creative competitions, which for more than 50 years has gathered and evaluated the best ideas in design, communication, and innovation, where it received a Merit Award in the Design & Branding – Packaging – Specialty/Limited Edition category.
The award-winning project emerged from the need to create a label for Piquentum Brut Nature that would not only visually represent the product, but become its true proof and a manifestation of a philosophy uncompromising in its respect for natural processes.
In competition with works from around the world, the recognition received in New York further confirm that authentic ideas, born from the real values of products can find their place among the world’s most relevant creative achievements.