Pentawards Best in Show

Studio Sonda has won the Diamond Award, the highest distinction at the 20th edition of Pentawards, for its packaging design for Piquentum Brut Nature. Selected from more than 2,000 entries from 66 countries, the project was named the competition’s overall winner, putting Croatian packaging design on the global stage.

Studio Sonda has won Diamond – Best of Show at the 20th edition of Pentawards, one of the world’s leading competitions dedicated to packaging design. The award recognizes the project “Label Created by the Wine Itself – Piquentum Brut Nature” as the best entry overall, placing a Croatian design studio at the top of an exceptionally competitive international field.

The project also received a Gold Award in the Beverages – Wine (Light) category and a Certificate in the Beverages – Fine Wines and Champagne category. The awards were presented at the Pentawards Gala in London on October 16.

This year’s competition attracted more than 2,000 entries from 66 countries, with winners selected by an international jury of more than 50 experts from over 20 countries. The competing entries included packaging for some of the world’s best-known brands across food and beverages, beauty and luxury fashion, highlighting the scale and competitiveness of the achievement.

For Studio Sonda, the award reinforces the belief that outstanding design is not defined by the size of a brand’s budget, but by the strength of its idea, its understanding of the product and the courage to challenge convention. The project also offers a fresh perspective on premium design, finding value in authenticity, natural processes and imperfection.

“We are deeply honored to receive the Diamond Award, the competition’s highest distinction. This recognition is the ultimate validation of our belief that today’s true premium lies in authenticity and a deep respect for natural processes. It shows that there is extraordinary beauty in imperfection,” said Jelena Fiškuš and Sean Poropat, creative directors and co-founders of Studio Sonda.

The Pentawards recognition adds to an impressive series of international awards the project has received in 2026, including a Grand LIA and Gold at the London International Awards, a Gold Cube at the ADC Awards, a Merit Award at The One Show, a Gold at the European Design Awards, and a Red Dot Award: Brands & Communication Design. The project also won four Gold Awards at Days of Communication in Croatia and was shortlisted at the Cannes Lions International Festival of Creativity.

The achievement demonstrates how a strong creative idea, rooted in the character of a product and brought to life through thoughtful material innovation, can resonate with international audiences and compete at the highest level of global design.

More about the project: https://www.sonda.hr/work/label-created-by-the-wine-itself/