Piquentum Brut Nature shortlisted at Cannes Lions 2026

Another major international recognition for Studio Sonda and Piquentum Brut Nature

Studio Sonda’s Label Created by the Wine Itself has been shortlisted at Cannes Lions 2026 in the Creative B2B category, under A08/015: Challenger Brand.

Created specifically for Piquentum Brut Nature, an organic sparkling wine from Istria, the project takes a different approach to wine packaging: instead of simply presenting the product, the label becomes a tool for telling its story.

At the heart of the project is a simple idea: give the wine a label that can tell its story for itself. But in a B2B context, the label becomes more than a piece of packaging. Designed specifically for restaurants and sommeliers, it serves as a storytelling tool that opens up a conversation about how the wine was made, what makes it different and why its production matters.

This makes the label particularly relevant at the point of service, where sommeliers and restaurant staff can use it to introduce guests to Piquentum Brut Nature and the philosophy behind it. Rather than relying on conventional packaging to communicate the product’s story, the design gives professionals a tangible starting point for explaining it.

The label itself is made from the natural sediment created during the production of the sparkling wine, making the winemaking process physically present on the bottle. Over time, the material continues to change, further reflecting the natural character of the product.

The initial test batch consisted of 700 bottles. Production for 2026 and 2027, totalling 5,000 bottles, is already fully reserved, while the number of restaurants distributing the wine has quadrupled to 20, with one third of the production destined for international markets including the US and UK.

The Cannes Lions shortlist adds another major international recognition to the project’s award journey in 2026. Label Created by the Wine Itself has already received an ADC Gold Cube, a Merit Award at The One Show, Gold at the European Design Awards and four Gold awards at the Dani Komunikacija festival in Rovinj. It has now also won a Red Dot Award: Brands & Communication Design 2026.

For Studio Sonda, the Cannes Lions shortlist is another recognition of a project built on a simple idea: when design starts from the essence of the product, the packaging can become more than a surface. It can become part of the product itself.

More about the project: https://www.sonda.hr/work/label-created-by-the-wine-itself/