Pula’s 100% of emotions

Pula’s Arena is Croatia’s largest open-air cinema, offering an impressive experience with shared, intense emotions. We aimed to highlight how this brings people worldwide closer and makes the festival more meaningful

Each advertising surface in the campaign is used as a tool that conveys the idea of how many times this surface has to be imagined bigger, in order to grasp the real size of the Arena’s movie screen – a movie screen sized 19,10×8,90, in front of which 5000 people share their emotions.

Each advertising area conveys just a fragment of a picture,

while in order to experience 100 percent of it, and 100 percent of emotions,

you are invited to the Arena from 15th to 22nd July 2017.