Silver poster

Dynamic poster design capturing light and shadow for Light Festival 2008

The posters promoted the festival of light ‘Light Festival 2008’ held in Poreč. The festival is an inter-media happening made of visual light interventions that were installed throughout the town and a series of workshops dealing with light usage in arts. The festival was led and performed by artists and students of the Academy of fine arts.

The backbone of the posters is the print made on a reflective metalized foil

that reflects light in different shapes and colors,

depending on the way the poster is set up, depending on the time of the day and on the weather and space conditions.

In that way the poster communicates inexhaustible possibilities of light and shadows game, which, in fact, is the aim of the festival itself. Contemporarily the motif of a dot is used since it is the smallest graphical element and the basic value in art and optics through which any piece of art can be built on. The instability of the poster due to reflections makes it a dynamic and  fluid solution, just as the light itself is.