New, old, of course Nara

Visual identity and label design for Nara, a very well known drink in Croatia that has been on the market for 50 years

Nara is a legendary drink that has been on the market for 50 years and as such it is very well known in Croatia and in the whole region.

Considering the nostalgic emotions it awakens, while redesigning the label we decided to go back to the original one in a stylized way, the one that was popular a few decades ago.

The new Nara label evokes memories while in the meantime it is very close to new generations thanks to the minimalistic, nearly pictographic solution.