59th Pula Film Festival 

In Pula’s Cinema Valli, the new visual identity of the Pula Film Festival was presented

Since we are talking about a festival that is about to celebrate its sixtieth anniversary, a festival with an already-established history and very recognizable activities, which takes place in one of the most attractive locations in the world – the Arena.

While creating its brand, rather than talking about the creation of an identity, we are talking about its upgrading.

As the festival is evidently developing in a programmed and progressive way, it becomes crucial to give emphasis to its acceptance by the public (media / visitors / participants)

so the basic conditions for successful branding are:

presentation of the festival in a way that it respects its history, program, and location,

and the involvement of participants in the improvement process of its identity system.

The stars that are projected from the sky above the Arena are an indispensable factor of the festival, and in the new identity of the Festival they were shown as white dots that represent the basic graphic element of the identity and guarantee a simple and broad applicability.

A new logo for the Festival has been designed as well,

while the slogan of the whole story continues to be the same as it has been up to now: Movies Under the Stars.