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Udruga za promicanje vizualnih umjetnosti i kulturnu djelatnost – Vizkultura (Vizkultura Association) | Design & Architecture
Concepts, Print & Editorial
Concepts, Print & Editorial
Poster for Vizkultura
Vizkultura, a portal for visual arts and culture, invited us to participate in their Postering project, where Croatian designers create posters on chosen topics exclusively for Vizkultura
It happened right around the time when we were truly concerned about the future of the autochthonous Istrian wine sort Teran, after the news that it, on the eve of entering the EU, wouldn’t be sold with its name anymore on the EU market. Not even, from the 1st of July 2013 in Croatia, as a new EU member.
The poster, through a wordplay with the slogan of the Croatian National Tourist Board, in fact, examines how can Croatia be considered part of the Mediterranean without its Teran, referring to the importance of traditional customs and its products, the protection of which is lightly understood, and without which the whole country loses part of its identity.