60th Pula Film Festival

We wanted to celebrate Pula film’s festival 60th birthday with people around Pula by having a box where everyone could make a wish and blow a candle

But what has always remained constant is the faithful audience that fills the huge Arena, to the last seat… With a modest yearly production of films — that predominantly relies on state financing — and in order to continue growing, Croatian film needs its national festival and its wonderful audience, more than ever. That is why we decided that the Pula Film Festival campaign will dedicate this festival’s sixtieth birthday above all to its audience!

A foldable and easily transportable wish box was constructed and it travelled throughout Croatia. From March to July, it visited five Croatian cities and was set up in 15 locations! A virtual cake application was embedded inside the wish box so that the audience could blow out the birthday candles; this triggered a photo-taking application. All of the photographs could then be seen, shared via email, or posted on social networks, where visitors could choose the best ones. Wishes were made by many film lovers, young and old, many famous people, and some funny faces… Their wishes have forever been immortalized in the promotional materials of the Festival’s 60^th anniversary!