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Ledo - Frikom | Food
Packaging, Visual Identity
Packaging, Visual Identity
King – Layer, Slayer
High-Volume Packaging Design
Gold
Gold
High-Volume Packaging Design
Finalist
Finalist
Innovative layered packaging design that highlights rich flavors and premium quality of King Cups ice creams
Favorite King ice creams have appeared in freezers across the region in special, new packaging!
Now available in 450 ml cups, the new King Cups ice creams are innovative due to the layered dosing technology that allows adding various toppings and the largest pieces of chocolate to date.
Therefore, we decided that the design, in addition to providing a premium impression, emphasizes the layering of the new way of making this ice cream.
Each cup visually communicates the richness of flavors through the display of a layered concept of ice cream.
Enjoy the flavors as we enjoyed designing
Obsession,
Majestic,
and Supreme King cups.