Holiday campaign for Plodine

A festive campaign, highlighting how holidays can be fun when Plodine (one of the biggest retail stores in Croatia) is your go-to holiday store

Plodine is a place where customers can find all the things they need for their holidays: from food, drinks, and decorations, to gifts and toys.

To convey this message and at the same time the true holiday spirit to their audience, we adapted the well-known Marko’s song written by Olja Dešić “Stare dobre stvari (Good Old Things)” and called it “All Those Good Things That Make Holidays”.

The song in the TVC is accompanied by a cheerful choreography.

Marko and the customers are dancing as a reminder that Plodine is the place to be throughout the holiday season.

Along with the TVC, OOH and other accompanying materials were created. 

Credits

Creative direction: Jelena Fiškuš, Sean Poropat
Campaign copywriting: Aleksandra Radosavljević
Strategy: Lucija Potočnik
Design: Martina Ukić, Rajko Ban
Account manager: Rafaela Kerin
Copy HS: Sara Šalov, Viktor Slavić
Music background: “Stare dobre stvari” autor Olja Dešić
Campaign music and featuring: Marko Tolja
Production: Komakino d.o.o. Producer: Katarina Bobić
Director: Renata Lučić