Frozen produce packaging design

Packaging design for the entire selection of frozen fruit and vegetables, for the producers Ledo and Frikom. The products can be found in grocery stores throughout the Adriatic region

The redesigned look of the product packaging conveys some of the producer’s values such as being healthy-lifestyle oriented. The top quality level of each product was highlighted through a careful selection of visual elements.

Elements such as freshness and dynamism were embodied through a fluttering composition achieved by a combination of photographic and graphic production.

The new visual appearance of frozen fruit and vegetable products has found its place not only in Croatia but also in the freezers of the entire Adriatic region.

With this project, Sonda aimed to show that the challenge of preserving a brand’s standards that are linked to a long tradition and existence can be approached through some strategically planned creative solutions. At the same time, instant recognition of the brand can be preserved while incorporating some novelty.

The production of all visual materials was realized in the photo/production studio within the Sonda Creative Center in Vižinada.

Credits

Creative direction: Jelena Fiškuš, Sean Poropat, Studio Sonda
Design: Aleksandar Živanov, Sanda Maričić, Martina Ukić, Sean Poropat, Studio Sonda
Account Director: Mladen Gvozden, Studio Sonda
Photo: Dejan Hren
Food Styling: Darko Ramljak