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Elan | Sports
Product Design & Development, Product Development, Visual Identity

Elan W studio 20/21

Graphics for our new ski collection Elan W Studio (key women’s sports gear line) 20/21 represent a fusion between technology and creativity


They are a combination of clean-cut lines and surfaces suggesting precision of technology,

and playful textures of nets and patterns suggesting freedom of movement and fun on the snow.

The design highlights the Amphibio technology and the asymmetry of the ski structure.

By distinguishing left and right skis and having strategic reinforcements on the inside of the ski and lighter materials on the outside, better maneuverability and control in turns as well as better stability of the ski can be achieved.

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