10 years with Elan

We celebrated 10 years of working with Elan, with concept for new collection of skis designed to be light as feather complimenting women’s fetures

After initial work based exclusively on graphic solutions,

in 2010 we started developing the concept of ‘light skiing’,

which aimed to bring a significant differentiation in the market of women’s skis.

The teamwork between Studio Sonda, Elan’s R&D department, and the Elan W Studio (in which women express their needs on snow), led to the technological development of skis adapted to the specifications of female features, while the use of new materials made them lightweight and easy to carry.

Graphic solutions also evolve from aesthetic to functional

and respectively towards the highlighting of new technologies.

Since the first Delight model (the lightest ski in the world) was launched in 2013 there has been a sales increase of 112% so far.

If sales of the same price category in 2010 are compared to today’s Delight skis for season 16/17, it sees a rise as high as 571%.

This shows how Elan,

despite the downward global trend of the winter sports-related market,

has a continuous sales increase in the field of women’s skis.

Not only is Delight the first ski that has entered Japanese stores as a women-specific performance model, but also is a multiple award winner: Plus X Award for High Quality, Design and Functionality for Delight Prime 16/17, Delight 15/16 and Delight 13/14; Skimagazine Innovationpreis for Delight QT 1314 ski set; Red Dot Honorable mention for Delight 13/14 and ISPO award Winner for Delight 13/14.

While waiting for the launch of the new collection 17/18 at the ISPO fair in Munich, we are keen to present a retrospective of some of the most successful models.