The Illumina ski gets the Plus X Award 

Illumina, Elan’s new ski from the female collection, 12/13 season, wins the German Plus X Award in product’s high quality and design category.

Plus X Award is a prize that awards innovative technologies within sport and lifestyle products, which have to satisfy high quality condition, be functional and applicable in the future and have a breakthrough design in order to be admitted to selection and judged by a jury made of 130 members in process lasting a few weeks. The award Plus X in the category ‘Design’ evaluates (quoting): ‘functional but recognizable design that easily reaches the consumer’.