[CALL] Design Radenska for Winter 2024!

This year we invite you to create an unforgettable winter story for Radenska – just as you see it, from the heart.

Join us in shaping the creative concept and bring the beauty of winter joys to a new visual identity. Who knows – your design might just become the face of a special edition of Radenska, gracing store shelves and bringing freshness into homes across Croatia and Slovenia.

No experience with design software or prior knowledge is required. All you need is the desire to grow and explore creative processes – hands-on work during workshops and at home will help you unlock your creative potential.

Don’t miss the chance for new challenges – join us in this unique programme and be part of a story we’re creating together with you. Let your contribution mark the beginning of something special!

When? From March to May 2024, through workshops held once a week in afternoon sessions.

Where? Sonda Creative Centre, Vižinada, Istria.

Why is Radenska & Sonda Designed by People for you?

• you’ll have the opportunity to be part of a team designing the creative concept for the visual identity of Radenska, one of the largest producers of premium mineral water, in workshops led by mentors from an internationally awarded creative studio (Sonda) with nearly 20 years of experience in graphic design, communication, and brand development;
• you’ll get to explore the creative and practical processes that lead to the realisation of a product visual identity that ends up on sale;
• the products featuring the visual identity you help create will be produced and promoted to the public.

The Radenska & Sonda Designed by People programme runs in a group of six participants, guided by the Sonda team, across seven phases.

The Result:
The result of our collaboration will be the visual identity of a new winter Radenska, to be presented and promoted to the public at the end of 2024 as another Designed by People project. Participants will also receive a certificate of participation.

If you’re interested, find the workshop schedule, more information on the project and participation requirements, and the application form below. The application deadline is 7 March at 23:59. Applications received after this deadline, as well as incomplete applications, will not be considered.

About the Sonda Designed by People programme
Because we believe in the high effectiveness of the creativity that exists within every individual, we want to create relevant projects and programmes with you – born in an inspiring, authentic environment and aimed at strengthening collaboration and building a better society. The Sonda Designed by People programme guides participants through creative and practical processes that result in tangible products and solutions.

About Radenska
Radenska is a natural sparkling mineral water that springs from the Kraljevi vrelec source in Slovenia and has been on the market since 1869. It is known for its distinctive taste, which derives, among other things, from a combination of dissolved minerals and natural carbon dioxide bubbles. Over nearly 155 years, Radenska has established itself as a socially responsible brand and one of the leading mineral water producers, with a name recognised in Slovenia and around the world..