{"id":6112,"date":"2025-11-07T09:32:11","date_gmt":"2025-11-07T08:32:11","guid":{"rendered":"https:\/\/www.sonda.hr\/?post_type=work&#038;p=6112"},"modified":"2026-05-14T14:01:24","modified_gmt":"2026-05-14T12:01:24","slug":"novi-red-dot-ovi-u-nasem-portfoliu","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/novi-red-dot-ovi-u-nasem-portfoliu\/","title":{"rendered":"Novi Red Dot-ovi u na\u0161em portfoliu"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Studio Sonda nagra\u0111en Red Dotom za redizajn Orakete u kategoriji Brands &amp; Communication Design 2025<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Studio Sonda &nbsp;osvojio je presti\u017enu Red Dot Award: Brands &amp; Communication Design 2025 za redizajn pakiranja Orakete, slovenskog multivitaminskog instant napitka u vlasni\u0161tvu Radenske, dodatno obogativ\u0161i svoj portfelj renomiranih me\u0111unarodnih priznanja, sada ve\u0107 s 21 Red Dot nagradom. Oraketa time, nakon zna\u010dajnog zauzimanja tr\u017ei\u0161nog udjela, te osvojenog priznanja i regionalnom natjecanju Balcannes, nastavlja svoj uspje\u0161an put i izvan granica regije.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sonda.hr\/hr\/nova-oraketa\/\">Oraketa<\/a> je prisutna na slovenskom tr\u017ei\u0161tu od 2020. godine, a osobito nakon redizajna, u kratkom je&nbsp; vremenu postala prepoznatljiv brend u kategoriji multivitaminskih napitaka. Novi dizajn ambala\u017ee usmjeren je na o\u010duvanje zaigranog identiteta proizvoda, jasnu vidljivost na polici te komunikaciju aktivne i zabavne dimenzije brenda. Dinami\u010dne grafi\u010dke linije i upe\u010datljive boje, uz atraktivne vo\u0107ne motive, jasno prenose okuse, dok posebno 19 g HoReCa pakiranje svojim oblikom evocira raketu i poja\u010dava brendov identitet pun pokreta i energije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sama dodjela \u2013 Red Dot Award Awarding Gala odr\u017eat \u0107e se 7. studenog 2025. u Konzerthaus Berlin, a Oraketa \u0107e od 8. studenog 2025. biti izlo\u017eena u Muzeju komunikacije u Berlinu te, od prolje\u0107a 2026. i u Red Dot Design Museum Essen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Osim Orakete, \u017eiri je prepoznao vrijednim Red Dot nagrade i Sondin projekt <a href=\"https:\/\/sonda.hr\/hr\/rawino-crafted-by-terroir-hr\/\">Rawino<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O Red Dot nagradi:<\/strong><br>Red Dot Award: Brands &amp; Communication Design jedna je od najpresti\u017enijih svjetskih nagrada za komunikacijski dizajn i brendiranje, a njezin \u017eiri me\u0111unarodnih stru\u010dnjaka evaluira radove prema originalnosti, kreativnosti, dizajnerskoj kvaliteti i komunikacijskom utjecaju. Dodjeljuje se od 1955. godine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Studio Sonda nagra\u0111en Red Dotom za redizajn Orakete u kategoriji Brands &amp; Communication Design 2025 Studio Sonda &nbsp;osvojio je presti\u017enu Red Dot Award: Brands &amp; Communication Design 2025 za redizajn pakiranja Orakete, slovenskog multivitaminskog instant napitka u vlasni\u0161tvu Radenske, dodatno obogativ\u0161i svoj portfelj renomiranih me\u0111unarodnih priznanja, sada ve\u0107 s 21 Red Dot nagradom. Oraketa time, [&hellip;]<\/p>\n","protected":false},"featured_media":8553,"template":"","tags":[345,652],"award":[],"client_type":[754],"work_category":[755],"class_list":["post-6112","work","type-work","status-publish","has-post-thumbnail","hentry","tag-ambalaza","tag-dizajn-nagrade","client_type-pica","work_category-packaging-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/6112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/8553"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=6112"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=6112"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=6112"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=6112"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=6112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}