{"id":6108,"date":"2025-11-07T08:58:15","date_gmt":"2025-11-07T07:58:15","guid":{"rendered":"https:\/\/www.sonda.hr\/?post_type=work&#038;p=6108"},"modified":"2026-05-14T13:32:24","modified_gmt":"2026-05-14T11:32:24","slug":"novi-izgled-bobi-grickalica","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/novi-izgled-bobi-grickalica\/","title":{"rendered":"Novi izgled BOBI grickalica"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Redizajn ambala\u017ee, klju\u010dnog vizuala i POSM materijala za poznati brend grickalica BOBI<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">BOBI, brend s prepoznatljivim karakterom i okusom, dobio je novo vizualno poglavlje. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/kikiriki_2-1.jpg\" alt=\"\" class=\"wp-image-6389\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/kikiriki_2-1.jpg 1200w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/kikiriki_2-1-600x400.jpg 600w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/kikiriki_2-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Redizajn pakiranja grickalica BOBI Flips, BOBI Rings (pizza, pikant i vrhnje &amp; luk) i BOBI Ribica ra\u0111en je s jasnim ciljevima: osvje\u017eenje izgleda, ja\u010da diferencijacija unutar kategorije te bolje pozicioniranje proizvoda u prodajnom prostoru.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/before_after.png\" alt=\"\" class=\"wp-image-6405\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/before_after.png 1200w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/before_after-600x400.png 600w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/before_after-768x512.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">S jedne strane bilo je potrebno stvoriti dizajn koji \u0107e proizvod istaknuti u odnosu na konkurenciju, <br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/ukus.jpg\" alt=\"\" class=\"wp-image-6408\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/ukus.jpg 1200w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/ukus-600x400.jpg 600w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/ukus-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/before_after_logo.png\" alt=\"\" class=\"wp-image-6407 size-full\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/before_after_logo.png 1200w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/before_after_logo-400x400.png 400w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/before_after_logo-150x150.png 150w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/before_after_logo-768x768.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-lg-font-size wp-block-paragraph\">a s druge strane, zadr\u017eati prepoznatljivost i klju\u010dne elemente postoje\u0107eg identiteta, posebno logotipa koji ima ikoni\u010dan status. <\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/ukus_ribice.jpg\" alt=\"\" class=\"wp-image-6410\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/ukus_ribice.jpg 1200w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/ukus_ribice-600x400.jpg 600w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/ukus_ribice-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-lg-font-size wp-block-paragraph\">Prilagodbama i kompozicijskim korekcijama slova, naglasak je stavljen upravo na zna\u010dajnije isticanje logotipa te njegovu bolju \u010ditljivost. <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/1200x1200_pizza.png\" alt=\"\" class=\"wp-image-6392 size-full\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/1200x1200_pizza.png 1200w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/1200x1200_pizza-400x400.png 400w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/1200x1200_pizza-150x150.png 150w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/1200x1200_pizza-768x768.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/pikant.jpg\" alt=\"\" class=\"wp-image-6393\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/pikant.jpg 1200w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/pikant-600x400.jpg 600w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/pikant-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Na pakiranju sredi\u0161nje mjesto zauzima sam proizvod kao epicentar okusa, pozicioniran izme\u0111u ilustracija glavnih sastojaka, dodatno istaknut pozadinskim grafi\u010dkim elementima kru\u017enice.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/1200x1200_ribice.png\" alt=\"\" class=\"wp-image-6395 size-full\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/1200x1200_ribice.png 1200w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/1200x1200_ribice-400x400.png 400w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/1200x1200_ribice-150x150.png 150w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/1200x1200_ribice-768x768.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-lg-font-size wp-block-paragraph\">Varijacije proizvoda razlikuju se i kroz odabir kolorita grafi\u010dkih elemenata, istaknutih na prepoznatljivoj BOBI crvenoj podlozi. <\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/vrhnje_i_luk-1.jpg\" alt=\"\" class=\"wp-image-6398\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/vrhnje_i_luk-1.jpg 1200w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/vrhnje_i_luk-1-600x400.jpg 600w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/vrhnje_i_luk-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uz redizajn ambala\u017ee, kreiran je i klju\u010dni vizual te adaptacije za POSM materijale.&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/vizual.jpg\" alt=\"\" class=\"wp-image-6402\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/vizual.jpg 1200w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/vizual-600x400.jpg 600w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/vizual-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Rezultat je suvremen, razigran i vizualno sna\u017ean identitet koji komunicira bogatstvo okusa i emociju poznatog, uz laku prepoznatljivost i pamtljivost.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/ukus_vrhnje_luk.jpg\" alt=\"\" class=\"wp-image-6412\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/ukus_vrhnje_luk.jpg 1200w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/ukus_vrhnje_luk-600x400.jpg 600w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/11\/ukus_vrhnje_luk-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u200b\u200bCredits<br>Kreativna direkcija i dizajn: Jelena Fi\u0161ku\u0161, Sean Poropat<br>Dizajn: Aleksandar \u017divanov, Sanda Mari\u010di\u0107, David \u0160uran<br>Account director: Mladen Gvozden<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redizajn ambala\u017ee, klju\u010dnog vizuala i POSM materijala za poznati brend grickalica BOBI BOBI, brend s prepoznatljivim karakterom i okusom, dobio je novo vizualno poglavlje. Redizajn pakiranja grickalica BOBI Flips, BOBI Rings (pizza, pikant i vrhnje &amp; luk) i BOBI Ribica ra\u0111en je s jasnim ciljevima: osvje\u017eenje izgleda, ja\u010da diferencijacija unutar kategorije te bolje pozicioniranje proizvoda [&hellip;]<\/p>\n","protected":false},"featured_media":8549,"template":"","tags":[345,795,696,346],"award":[],"client_type":[766,785],"work_category":[755],"class_list":["post-6108","work","type-work","status-publish","has-post-thumbnail","hentry","tag-ambalaza","tag-bobi","tag-visual-identity-hr","tag-vizualni-identitet","client_type-food-hr","client_type-hrana-hr","work_category-packaging-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/6108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/8549"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=6108"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=6108"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=6108"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=6108"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=6108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}