{"id":6100,"date":"2025-11-04T09:16:52","date_gmt":"2025-11-04T08:16:52","guid":{"rendered":"https:\/\/www.sonda.hr\/?post_type=work&#038;p=6100"},"modified":"2026-05-14T15:02:55","modified_gmt":"2026-05-14T13:02:55","slug":"pasinsky-vau-hotel-za-pse","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/pasinsky-vau-hotel-za-pse\/","title":{"rendered":"Pasinsky, VAU hotel za pse"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Strate\u0161ko pozicioniranje, verbalni i vizualni identitet te komunikacijski koncept za najmoderniji hotel i vrti\u0107 za pse u Hrvatskoj<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Psi nisu samo ku\u0107ni ljubimci, ve\u0107 \u010dlanovi obitelji! Vo\u0111eni tom mi\u0161lju radili smo strate\u0161ko pozicioniranje brenda, vizualni i verbalni identitet te komunikacijski koncept za novi hotel za pse, u kojemu \u0107e najbolji \u010dovjekov prijatelj u\u017eivati usprkos razdvojenosti, a sam vlasnik se osje\u0107ati li\u0161en bilo kakve brige za voljenog ljubimca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trenutno najve\u0107i hotel i vrti\u0107 za pse u Hrvatskoj, Pasinsky, otvoren u Lukavcu nadomak Zagreba, psima i njihovim vlasnicima pru\u017ea najvi\u0161u mogu\u0107u razinu kvalitete usluga prema svjetskim standardima najboljih praksi. U suvremeno ure\u0111enoj i psima prilago\u0111enoj infrastrukturi na 3.000 m2, cijene se i njeguju ku\u0107ni ljubimci, uz otvorenu komunikaciju i transparentan odnos prema klijentima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Identitet brenda oblikovali smo, logi\u010dno, na prvo mjesto stavljaju\u0107i ljubav, brigu i za\u0161titu, ali uz obaveznu dozu opu\u0161tenosti i razigranosti. Verbalni identitet oblikovan je oko zvuka koji je istovremeno onomatopeja pse\u0107eg glasanja i uvrije\u017eeni uzvik divljenja: VAU, \u010dime nagla\u0161avamo povezanost vlasnika i ku\u0107nih ljubimaca, isti\u010demo njihove sli\u010dnosti te prenosimo odu\u0161evljenje koje sam hotel i vrti\u0107 za pse izazivaju. Vizualni identitet razigran je, po\u010diva na jednostavnosti, jasno definiranim bojama te toplim i umiruju\u0107im tonovima. U logotipu spaja simbole pse\u0107e \u0161apice i krova, nagla\u0161ava toplinu doma i stavlja ljubimca na prvo mjesto. Osim fotografija sretnih pasa, na komunikacijskim materijalima kori\u0161teni su i grafi\u010dki elementi ogranskih oblika, upravo kako bi kako bi se dodala potrebna doza razigranosti i opu\u0161tenosti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-243\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1200\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/08\/placeholder-landscape-edited.png\" alt=\"\" class=\"wp-image-6073\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/08\/placeholder-landscape-edited.png 900w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/08\/placeholder-landscape-edited-300x400.png 300w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/08\/placeholder-landscape-edited-768x1024.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1200\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/08\/placeholder-landscape-edited.png\" alt=\"\" class=\"wp-image-6073\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/08\/placeholder-landscape-edited.png 900w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/08\/placeholder-landscape-edited-300x400.png 300w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2025\/08\/placeholder-landscape-edited-768x1024.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-243\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-243\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-243\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strate\u0161ko pozicioniranje, verbalni i vizualni identitet te komunikacijski koncept za najmoderniji hotel i vrti\u0107 za pse u Hrvatskoj Psi nisu samo ku\u0107ni ljubimci, ve\u0107 \u010dlanovi obitelji! Vo\u0111eni tom mi\u0161lju radili smo strate\u0161ko pozicioniranje brenda, vizualni i verbalni identitet te komunikacijski koncept za novi hotel za pse, u kojemu \u0107e najbolji \u010dovjekov prijatelj u\u017eivati usprkos razdvojenosti, [&hellip;]<\/p>\n","protected":false},"featured_media":8574,"template":"","tags":[517,696,346],"award":[],"client_type":[119],"work_category":[164,215,756],"class_list":["post-6100","work","type-work","status-publish","has-post-thumbnail","hentry","tag-print-2","tag-visual-identity-hr","tag-vizualni-identitet","client_type-ostalo","work_category-dizajn-weba-aplikacija","work_category-identitet-brenda","work_category-visual-identity-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/6100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/8574"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=6100"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=6100"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=6100"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=6100"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=6100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}