{"id":5675,"date":"2024-06-18T14:28:00","date_gmt":"2024-06-18T12:28:00","guid":{"rendered":"https:\/\/www.sonda.hr\/?post_type=work&#038;p=5675"},"modified":"2025-11-20T12:30:28","modified_gmt":"2025-11-20T11:30:28","slug":"nova-oraketa","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/nova-oraketa\/","title":{"rendered":"Nova Oraketa"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-lg-font-size\">Redizajn pakiranja Orakete, s naglaskom na energiju, dinamiku i \u017eivopisne vo\u0107ne vizuale<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Prisutan na slovenskom tr\u017ei\u0161tu od 2020. godine, u svega nekoliko godina ovaj brend Radenske uspio je zauzeti svoj tr\u017ei\u0161ni udio unutar kategorije multivitaminskih napitaka i dobiti na prepoznatljivosti me\u0111u korisnicima. Novi&nbsp;dizajn pakiranja ima za cilj zna\u010dajnije isticanje u kategoriji i na polici, uvijek u skladu s definiranim postavkama tog zabavnog brenda inspirativnog imena \u2013 Oraketa, a koji ne sadr\u017ei umjetne boje, zasla\u0111iva\u010de i arome. Naglasak je stoga na prikazu aktivnosti, energije i pokreta, \u0161to je postignuto dinamikom grafi\u010dkih linija i odnosnom boja, dok se sami okusi komuniciraju kroz atraktivne prikaze vo\u0107a. Dizajn je primijenjen na vi\u0161e formata ambala\u017ee, uklju\u010divo i 19 g pakiranje koje nalazimo u HoReCa ponudi, a koje i samom formom podsje\u0107a na raketu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Credits<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Kreativna direkcija i dizajn: Jelena Fi\u0161ku\u0161, Sean Poropat<br>Dizajn: Aleksandar \u017divanov, Sanda Mari\u010di\u0107<br>Account director: Mladen Gvozden<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-243\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-243\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dizajnirali smo novu ambala\u017eu i promotivne materijale za multivitaminski napitak Oraketa.<\/p>\n","protected":false},"featured_media":8573,"template":"","tags":[345,696,346],"award":[186,707],"client_type":[754],"work_category":[755,756],"class_list":["post-5675","work","type-work","status-publish","has-post-thumbnail","hentry","tag-ambalaza","tag-visual-identity-hr","tag-vizualni-identitet","award-balcannes-hr","award-red-dot-hr","client_type-pica","work_category-packaging-hr","work_category-visual-identity-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/5675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/8573"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=5675"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=5675"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=5675"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=5675"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=5675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}