{"id":5327,"date":"2024-06-10T13:40:05","date_gmt":"2024-06-10T11:40:05","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/answer-that-call\/"},"modified":"2025-07-25T10:13:51","modified_gmt":"2025-07-25T08:13:51","slug":"answer-that-call","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/answer-that-call\/","title":{"rendered":"Prihvati poziv"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Kampanja za 17. BOOKtiga (festival rabljenih knjiga), koriste\u0107i AI-generiranog autora da potaknu ljude na \u010ditanje<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ve\u0107 sedamnaestu godinu zaredom&nbsp;<strong>Gradska knji\u017enica Pore\u010d<\/strong>&nbsp;organizira&nbsp;<strong>BOOKtiga festival pro\u010ditanih knjiga<\/strong>. U samoj knji\u017enici i u obli\u017enjem parku Matije Gupca, BOOKtiga nekoliko dana okuplja ljubitelje pisane rije\u010di na sajmu rabljenih knjiga, knji\u017eevnim gostovanjima i raznim drugim doga\u0111anjima za sve generacije.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sonda ve\u0107 niz godina u suradnji s Gradskom knji\u017enicom Pore\u010d kreira kampanje za BOOKtiga festival, a prethodne radove mo\u017eete istra\u017eiti na&nbsp;<a href=\"https:\/\/sonda.hr\/hr\/?s=booktiga&amp;post_type=post\">na\u0161em webu<\/a>.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ove godine odlu\u010dili smo se uhvatiti u ko\u0161tac s \u010dinjenicom da sve vi\u0161e i vi\u0161e vremena provodimo za malim i velikim zaslonima, a sve manje s knjigom u rukama. Kako bismo zatekli ciljnu skupinu tamo gdje ih je najlak\u0161e prona\u0107i \u2013 na zaslonima pametnih telefona, odlu\u010dili smo nakratko \u201eo\u017eivjeti\u201c kultne pisce i navesti ih da osobno nazovu na\u0161e \u010ditatelje i pozovu ih na BOOKtiga festival.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Virginia Woolf, Franz Kafka, Fjodor M. Dostojevski, Jane Austen i Ivana Brli\u0107 Ma\u017eurani\u0107<\/strong> osvanuli su na zaslonima potencijalnih posjetitelja u formi video oglasa koji opona\u0161aju su\u010delje poziva. Klikom na ikonicu za odgovaranje na poziv, korisnici su preusmjereni na&nbsp;<em>microsite<\/em>&nbsp;na kojem mogu preslu\u0161ati glasovnu poruku pisca i saznati vi\u0161e informacija o odr\u017eavanju Festivala. Glasovi pisaca generirani su AI tehnologijom i osmi\u0161ljeni da budu \u0161to sli\u010dniji originalnim glasovima navedenih pisaca, u slu\u010daju da su svi govorili hrvatski jezik. Na istoj stranici korisnicima je i ponu\u0111ena opcija da ostave svoje podatke kako bi im autori koji su ih nazvali mogli ostaviti knjigu na poklon s njihovom vlastitom posvetom, a koja bi ih \u010dekala na samom festivalu.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-242\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png 1600w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-533x400.png 533w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-768x576.png 768w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-242\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png 1600w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-533x400.png 533w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-768x576.png 768w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-242\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png 1600w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-533x400.png 533w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-768x576.png 768w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-242\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png 1600w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-533x400.png 533w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-768x576.png 768w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kampanja za 17. 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