{"id":5319,"date":"2024-05-13T08:00:00","date_gmt":"2024-05-13T06:00:00","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/barbecue-of-the-year-with-plodine\/"},"modified":"2025-07-25T10:43:06","modified_gmt":"2025-07-25T08:43:06","slug":"barbecue-of-the-year-with-plodine","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/barbecue-of-the-year-with-plodine\/","title":{"rendered":"Ro\u0161tilj godine uz Plodine"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>360\u00b0<\/strong> kampanja koja isti\u010de Plodine (jedan od najve\u0107ih maloprodajnih lanaca u Hrvatskoj) i njihove neizostavne proizvode za ro\u0161tilj<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Kao i u pro\u0161logodi\u0161njoj&nbsp;<a href=\"https:\/\/sonda.hr\/hr\/blagdanska-kampanja-za-plodine\/\">blagdanskoj kampanji<\/a>&nbsp;istog lanca, glavna zvijezda ostao je na\u0161 poznati&nbsp;<strong>pjeva\u010d Marko Tolja<\/strong>.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PLODINE Ro\u0161tilj godine 2024\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oN0cCWJ9TY4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Za razliku od blagdanskog TVC-a, u ovom Tolja nije pjevao, ve\u0107 je prihvatio izazov pripreme ro\u0161tilja godine. Suprotno o\u010dekivanju, u samom TV spotu Tolja je novinarima priznao da nije nekakav vrsni ro\u0161tilj majstor te da zapravo i nema previ\u0161e iskustva, a niti namirnica i opreme. Ipak, nimalo ne sumnja da \u0107e ro\u0161tilj godine biti uspje\u0161an, jer ima pomo\u0107 od akcije \u2013 uz \u0161a\u010dicu prijatelja, tu je i njegova omiljena trgovina Plodine u kojoj mo\u017ee na\u0107i apsolutno sve \u0161to mu je potrebno da savr\u0161eno dru\u017eenje uz ro\u0161tilj.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asortiman Plodina sadr\u017ei sve potrebne namirnice \u2013 od mesa i povr\u0107a, do umaka, pi\u0107a, salata i deserta, a tako\u0111er i grill opremu te sami ro\u0161tilj, uz uvijek prisutne akcijske ponude. Kampanja pru\u017ea pregled svega \u0161to Plodine nude uz vedru atmosferu i bezbri\u017enost kao neizostavne sastojke svakog uspje\u0161nog ro\u0161tilja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uz TVC smo kreirali i prepoznatljivi&nbsp;<strong>vizualni identitet kampanje<\/strong>, kao i popratne materijale za razne kanale.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Credits<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>STUDIO SONDA<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kreativna direkcija, copywriting i dizajn: Jelena Fi\u0161ku\u0161, Sean Poropat<br>Dizajn: Martina Uki\u0107, Aleksandar \u017divanov<br>Copywriting za TVC: Rahela Dragi\u010devi\u0107<br>Copywriting za HS: Sara \u0160alov<br>Kreativna strategija: Lucija Poto\u010dnik<br>Account manager: Rafaela Kerin<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TVC Production<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produkcija: Komakino d.o.o.<br>Producentica: Katarina Bobi\u0107<br>Redateljica: Renata Lu\u010di\u0107<br>Direktor fotografije: Aleksandar Karauli\u0107<br>Fotograf: Damir \u017di\u017ei\u0107<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-242\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png 1600w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-533x400.png 533w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-768x576.png 768w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-242\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png 1600w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-533x400.png 533w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-768x576.png 768w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-242\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png 1600w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-533x400.png 533w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-768x576.png 768w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-242\" srcset=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png 1600w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-533x400.png 533w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-768x576.png 768w, https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Together with the barbecue season, the\u00a0360\u00b0 campaign\u00a0that we designed for the\u00a0Croatian shopping chain Plodine\u00a0has started.<\/p>\n","protected":false},"featured_media":8754,"template":"","tags":[674,526,675,676,677],"award":[],"client_type":[120],"work_category":[147,772,161],"class_list":["post-5319","work","type-work","status-publish","has-post-thumbnail","hentry","tag-campaigns-hr","tag-kampanja","tag-marko-tolja-hr","tag-plodine-hr","tag-tvc-hr","client_type-maloprodaja","work_category-360-kampanja","work_category-print-editorial-hr","work_category-tvc-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/5319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/8754"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=5319"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=5319"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=5319"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=5319"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=5319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}