{"id":467,"date":"2024-05-21T14:55:10","date_gmt":"2024-05-21T12:55:10","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/international-campaign-for-zott-proteins\/"},"modified":"2025-07-25T10:34:21","modified_gmt":"2025-07-25T08:34:21","slug":"international-campaign-for-zott-proteins","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/international-campaign-for-zott-proteins\/","title":{"rendered":"Kampanja za Zott proteine"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dodali smo zadovoljstvo tjelesnoj aktivnosti, bez gri\u017enje savjesti<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Kako dinamiku pokreta i u\u017eivanje u proteinskom pudingu i shakeu pretvoriti u jednostavne, ali kratke video pri\u010de i vizuale koji ve\u0107 na prvi pogled govore o benefitima kori\u0161tenja Zott proteina? Putem kampanje koja kremoznost te trenutke u\u017eivanja u okusu i tjelesnu aktivnost pretvara u win-win kombinaciju! Za\u0161to birati kad uz Zott proiteine mo\u017ee\u0161 imati oboje u isto vrijeme?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kombinacija fotografija i poruka tako prikazuje osobu u trenutku konzumacije, dok istovremeno obavlja trening, direktno i jasno komuniciraju\u0107i klju\u010dne prednosti proizvoda koji korisniku omogu\u0107uje da istovremeno bez gri\u017enje savjesti konzumira ne\u0161to fino, ali i \u010dini dobro za svoje tijelo, \u0161to je bio klju\u010dni zadatak projekta. Materijali, stati\u010dni i dinami\u010dni, prilago\u0111eni su digitalnim kanalima (dru\u0161tvene mre\u017ee, display ads) i POS formatima na hrvatskom, bosanskom, srpskom, makedonskom, \u010de\u0161kom, slova\u010dkom i ma\u0111arskom tr\u017ei\u0161tu.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Zott Drink\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/c9LuMryoSd8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Zott Pudding\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1E_wnf_1xUI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Credits<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"tw-target-text\"><em>Klijent: <\/em>Zott SE &amp; co. KG<br>Kreativni direktori, Dizajn, Copywriting: <em>Jelena Fi\u0161ku\u0161 i Sean Poropat, Studio Sonda<br>Dizajn: <\/em>Aleksandar \u017divanov, Studio Sonda<br><em>Glavni Account:<\/em> Rafaela Kerin, Studio Sonda<br><em>Produkcija video spota:<\/em> Val produkcija d.o.o.<br><em>Redateljica:<\/em> Renata Lu\u010di\u0107<br><em>Producentica:<\/em> Nerma Mehad\u017ei\u0107, Val produkcija<br><em>DOP: <\/em>Tomislav Sutlar<br><em>Fotografije za KV:<\/em> Domagoj Kuni\u0107<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-243\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-243\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-243\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2023\/11\/placeholder-landscape.png\" alt=\"\" class=\"wp-image-243\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dodali smo zadovoljstvo tjelesnoj aktivnosti, bez gri\u017enje savjesti.<\/p>\n","protected":false},"featured_media":8724,"template":"","tags":[674,429,677,680],"award":[],"client_type":[766],"work_category":[147,149,161],"class_list":["post-467","work","type-work","status-publish","has-post-thumbnail","hentry","tag-campaigns-hr","tag-digital","tag-tvc-hr","tag-zott-2","client_type-food-hr","work_category-360-kampanja","work_category-digital-hr","work_category-tvc-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/8724"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=467"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=467"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=467"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=467"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}