{"id":4419,"date":"2012-05-17T10:03:09","date_gmt":"2012-05-17T08:03:09","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/novi-identitet-festivala-igranog-filma-u-puli\/"},"modified":"2025-08-11T15:51:39","modified_gmt":"2025-08-11T13:51:39","slug":"novi-identitet-festivala-igranog-filma-u-puli","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/novi-identitet-festivala-igranog-filma-u-puli\/","title":{"rendered":"59. Pula Film Festival"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">U pulskom kinu Valli prezentiran je novi vizualni identitet <a href=\"http:\/\/pulafilmfestival.hr\/en\/\">Festivala igranog filma u Puli<\/a><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Obzirom da je rije\u010d o festivalu koji <strong>ulazi gotovo u \u0161ezdesetu obljetnicu<\/strong>, festivalu s ve\u0107 etabliranom povije\u0161\u0107u i prepoznatjivom u svojem djelovanju, a koji se odvija u jednoj od najatraktivnijih lokacija na svijetu \u2013 Areni, pri stvaranju branda zapravo govorimo o nadogradnji, a ne izgradnji identiteta. Kako se festival programski evidentno progresivno razvija, klju\u010dno postaje dati naglasak na njegovo prihva\u0107anje od strane javnosti (medija\/posjetitelja\/sudionika) pa su osnovni preduvjeti za uspje\u0161no brandiranje: predstavljanje festivala na na\u010din koji zaslu\u017euje povije\u0161\u0107u, programom i lokacijom, ali i uklju\u010divanje sudionika u proces usavr\u0161avanja identitetskog sustava.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Zvijezde koje se projiciraju s neba iznad Arene neizostavan su \u010dimbenik festivala, a u novom identitetu Festivala prikazane su kroz bijele to\u010dkice koje predstavljaju&nbsp;osnovni grafi\u010dki gradbeni element identiteta i garantiraju jednostavnu i \u0161iroku primjenjivost. Osmi\u0161ljen je i novi logotip Festivala, a kao slogan na \u010ditavu pri\u010du nastavlja se do sad kori\u0161ten: Film pod zvijezdama.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_01.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_02.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_03-scaled.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_12.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_11.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_04.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_13.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_05.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_06.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_14.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_15.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_07.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_17.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_16.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_08.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_09.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Pulski_Filmski_Festival_10.jpg\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>U pulskom kinu Valli prezentiran je novi vizualni identitet 59. Festivala igranog filma u Puli.<\/p>\n","protected":false},"featured_media":9789,"template":"","tags":[375,377,376,696,346],"award":[707],"client_type":[769],"work_category":[215,756],"class_list":["post-4419","work","type-work","status-publish","has-post-thumbnail","hentry","tag-pff-2","tag-pula-2","tag-pula-film-festival-2","tag-visual-identity-hr","tag-vizualni-identitet","award-red-dot-hr","client_type-culture-arts-hr","work_category-identitet-brenda","work_category-visual-identity-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/4419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9789"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=4419"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=4419"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=4419"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=4419"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=4419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}