{"id":4414,"date":"2013-04-26T10:25:05","date_gmt":"2013-04-26T08:25:05","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/booktiga-2013-plakat-koji-nas-mami-da-okrenemo-stranicu\/"},"modified":"2025-08-11T15:42:28","modified_gmt":"2025-08-11T13:42:28","slug":"booktiga-2013-plakat-koji-nas-mami-da-okrenemo-stranicu","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/booktiga-2013-plakat-koji-nas-mami-da-okrenemo-stranicu\/","title":{"rendered":"Booktiga 2013."},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tema ovogodi\u0161njeg Festivala kori\u0161tenih knjiga, Booktiga: Knjiga otkriva \u0161to stvarnost skriva. Svi okrenite stranicu i do\u017eivite \u010daroliju knjiga<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Postavljanjem u gornji desni kut, poput \u2018uha\u2019 na kakvoj golemoj knjizi, plakat zapravo preuzima \u010ditavu oglasnu povr\u0161inu i stvara od poljepljenih plakata jedan veliki oglas, u korist Festivala.&nbsp;Ujedno je savijeno uho i simbol rabljenosti knjige, \u010dime&nbsp; se stvara poveznica s karakterom Festivala. Festival i u\u0161tedom u ogla\u0161avanju (jedan plakat na cijelu plakatnu povr\u0161inu) poru\u010duje o va\u017enosti kori\u0161tenja rabljenog: ve\u0107 iskori\u0161tene oglasne povr\u0161ine preuzima za pove\u0107anje \u017eeljenog efekta komunikacije.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/BOOKtiga2013_011.jpg\" alt=\"Booktiga, Festival rabljenih knjiga, knjiga, plakat, rabljeno, Studio Sonda, Sonda, dizajn, hrvatski dizajn\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/BOOKtiga2013_02.jpg\" alt=\"Booktiga, Festival rabljenih knjiga, knjiga, plakat, rabljeno, Studio Sonda, Sonda, dizajn, hrvatski dizajn\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Knjiga otkriva ono \u0161to stvarnost skriva.<\/p>\n","protected":false},"featured_media":9753,"template":"","tags":[693,357,359,695,358,360,691,696,346],"award":[707],"client_type":[769],"work_category":[756],"class_list":["post-4414","work","type-work","status-publish","has-post-thumbnail","hentry","tag-booktiga-hr","tag-booktiga-2","tag-gradska-knjiznica-porec-2","tag-porec-hr","tag-porec-2","tag-posteri","tag-posters-hr","tag-visual-identity-hr","tag-vizualni-identitet","award-red-dot-hr","client_type-culture-arts-hr","work_category-visual-identity-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/4414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9753"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=4414"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=4414"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=4414"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=4414"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=4414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}