{"id":4371,"date":"2017-02-05T18:22:52","date_gmt":"2017-02-05T17:22:52","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/10-godina-dizajna-skija-za-elan\/"},"modified":"2025-08-11T09:41:24","modified_gmt":"2025-08-11T07:41:24","slug":"10-godina-dizajna-skija-za-elan","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/10-godina-dizajna-skija-za-elan\/","title":{"rendered":"10 godina sa Elanom"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Proslavili smo 10 godina suradnje s Elanom konceptom nove kolekcije skija dizajniranih da budu lagane kao pero, prilago\u0111ene \u017eenskim zna\u010dajkama<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nakon inicijalnog rada isklju\u010divo na grafi\u010dkim rje\u0161enjima, 2010. godine zapo\u010dinjemo s idejnim razvojem koncepta <strong>\u201cLightskiing\u201d<\/strong> koji ima za cilj zna\u010dajniju diferencijaciju na tr\u017ei\u0161tu \u017eenskih skija. Timski rad Studia Sonde, R&amp;D odjela Elana i W Elan studia (u kojem \u017eene sugeriraju svoje potrebe na&nbsp;snijegu), rezultira tehnolo\u0161kim razvojem skija koje su prilago\u0111ene specifi\u010dnim potrebama \u017eenske fizionomije, a istodobno upotrebom novih materijala postaju fizi\u010dki lak\u0161e za no\u0161enje. Grafi\u010dka rje\u0161enja tako\u0111er evoluiraju od isklju\u010divo estetskih, do rje\u0161enja koja su u slu\u017ebi funkcionalnosti, odnosno potenciranja novih tehnologija. Od lansiranja prvog Delight (the lightest ski in the world) modela 2013. godine pa do danas zabilje\u017een je porast prodaje od 112%, a ukoliko uspore\u0111ujemo prodaju skija iste cjenovne kategorije iz 2010. godine s dana\u0161njom Delight skijom, za sezonu 16\/17 zabilje\u017een je porast prodaje od \u010dak 571%. To zna\u010di da Elan usprkos trendu pada globalnog tr\u017ei\u0161ta vezanog uz zimske sportove, bilje\u017ei konstantan porast prodaje u segmentu \u017eenskih skija.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ujedno je Delight prva skija koja je u\u0161la u japanske du\u0107ane kao Women specific performace model te je dobitnica brojnih nagrada:&nbsp; Plus X Award for High Quality, Design and Functionality za Delight Prime 16\/17, Delight 15\/16 i Delight 13\/14; Skimagazine Innovationpreis za Delight QT 1314 ski set; Red Dot Honourable mention za Delight 13\/14 te ISPO award Winner za Delight 13\/14.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Uo\u010di lansiranja nove kolekcije 17\/18 na ISPO sajmu u Munchenu u velja\u010di, predstavljamo retrospektivu nekih od najuspje\u0161nijih modela.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Elan_FreeCollection0708.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Elan_FreeCollection0708_Mo.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Elan_FreeCollection1213_01.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Elan_FreeCollection1213_02.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Elan_Collection1314_01.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Elan_Collection1314_02.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Elan_FreeCollection1314_03.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Elan_Collection1415_01.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Elan_Collection1516_01.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Elan_Collection1516_02.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Elan_Collection1617_01.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Elan_Collection1617_02.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Elan_Collection1617_03.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Elan_Collection1617_04.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Elan_Collection1617_05.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ve\u0107 10 godina traje suradnja Studia Sonda i Elana na dizajnu \u017eenske kolekcije skija.<\/p>\n","protected":false},"featured_media":9181,"template":"","tags":[436,438,439,346],"award":[709,705],"client_type":[122],"work_category":[157,158,756],"class_list":["post-4371","work","type-work","status-publish","has-post-thumbnail","hentry","tag-elan-2","tag-lightskiing-2","tag-skije","tag-vizualni-identitet","award-plus-x-award-hr","award-skimagazine-inovationpreis-hr","client_type-sport","work_category-dizajn-razvoj-proizvoda","work_category-razvoj-proizvoda","work_category-visual-identity-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/4371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9181"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=4371"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=4371"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=4371"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=4371"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=4371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}