{"id":4252,"date":"2019-01-14T09:21:20","date_gmt":"2019-01-14T08:21:20","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/super-leveller-ceramic-tile-leveller\/"},"modified":"2025-08-11T08:33:01","modified_gmt":"2025-08-11T06:33:01","slug":"super-leveller-ceramic-tile-leveller","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/super-leveller-ceramic-tile-leveller\/","title":{"rendered":"Super Leveller &#8211; Nivelator za keramiku"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Vizualni identitet, koncept i dizajn ambala\u017ee za Leveler, alat koji koriste kerami\u010dari pri postavljanju plo\u010dica za savr\u0161eno niveliranje<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Super Leveller, za razliku od svih dosada\u0161njih na tr\u017ei\u0161tu, nudi vi\u0161e tehni\u010dkih inovacija: brzopotezno spajanje i odvajanje, inovaciju pri\u010dvr\u0161\u0107ivanja bez zakretanja plo\u010dica te 100% vidljive distancijere. Sam proizvod odlu\u010dili smo dizajnirati poput kakvog \u2018super gadgeta\u2019 ili \u2018super pomo\u0107nika\u2019, s nedvojbenim naglaskom na odvojenost sustava za zakretanje od ku\u010di\u0161ta, potenciraju\u0107i na taj na\u010din njegove komparativne prednosti u odnosu na proizvode konkurencije. Kako bi sve bilo jo\u0161 direktnije, nivelatoru je dodijeljeno ime Super Leveller. Vizualni identitet i komunikaciju potom prati izri\u010daj karakteristi\u010dan za stripovske superheroje, koji nedvosmisleno i zabavno odmah isti\u010de prednosti proizvoda. Namjerno pretjerani \u2018herojski\u2019 vizuali u du\u0107anu odska\u010du od proizvoda konkurencije, \u010dime se dodatno potencira tehnolo\u0161ka superiornost. Autor i idejni kreator cjelokupnog projekta je g.&nbsp;<strong>Davor Krizmani\u0107<\/strong>, a Studio Sonda je sukladno njegovoj ideji dizajnirao sam proizvod te osmislio cjelokupni vizualni i verbalni identitet, kao i komunikacijski koncept.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Nivelator_Sonda_07.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Nivelator_Sonda_03.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Nivelator_Sonda_04.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Nivelator_Sonda_06.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Nivelator_Sonda_05.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Nivelator_Sonda_0B.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Nivelator_Sonda_01.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Nivelator_Sonda_02.jpg\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Nivelator se koristi kao pomo\u0107 kerami\u010darima pri postavljanju plo\u010dica, za idealnu nivelaciju.<\/p>\n","protected":false},"featured_media":9046,"template":"","tags":[540,542,543,541,696,346],"award":[],"client_type":[115],"work_category":[157,209,213,756],"class_list":["post-4252","work","type-work","status-publish","has-post-thumbnail","hentry","tag-davor-krizmanic-2","tag-dizajn-proizvoda","tag-strip","tag-super-leveller-2","tag-visual-identity-hr","tag-vizualni-identitet","client_type-kucanstvo","work_category-dizajn-razvoj-proizvoda","work_category-idejni-koncept","work_category-verbalni-identitet","work_category-visual-identity-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/4252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9046"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=4252"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=4252"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=4252"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=4252"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=4252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}