{"id":4235,"date":"2019-06-04T20:34:51","date_gmt":"2019-06-04T18:34:51","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/najsretnija-jaja\/"},"modified":"2026-02-10T15:47:01","modified_gmt":"2026-02-10T14:47:01","slug":"najsretnija-jaja","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/najsretnija-jaja\/","title":{"rendered":"Najsretnija jaja"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Ambala\u017ea i vizualni identitet za Perfa jaja, koja je na tr\u017ei\u0161te lansirala novi proizvod &#8211; jaja slobodnih koko\u0161ki<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_PerfaJaja_02.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dosada\u0161nja, na tr\u017ei\u0161tu ve\u0107 prisutna Perfina jaja, promoviraju se pod okriljem imena i slogana<strong> \u2018Sretna jaja\u2019<\/strong>. No kako kroz novi sustav proizvodnje postaju jo\u0161 mnogo sretnija, budu\u0107i da koke u\u017eivaju u slobodnoj \u0161etnji na svje\u017eem zagorskom zraku i hrane se prirodnom ili bio hranom, za nove proizvode osmi\u0161ljeni su nazivi: <strong>Najsretnija jaja<\/strong> i <strong>Najsretnija jaja BIO<\/strong>. Dizajnirana je i nova ambala\u017ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nadogra\u0111uju\u0107i dosada\u0161nji vizualni izri\u010daj, a istovremeno njeguju\u0107i tradiciju kraja iz kojega jaja dolaze, ilustracije za novu ambala\u017eu inspirirane su stvarala\u010dkim opusom Naive. Krajolici u kojemu koke obitavaju izvedeni su, u skladu sa samim proizvodom,&nbsp; jajolikim oblicima, emocionalno prenose\u0107i ljepotu i smirenost u kojima Najsretnija jaja nastaju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ilustracije su, osim na ambala\u017eu, aplicirane i na ostala korporativna i promotivna sredstva Perfa Jaja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Koncept, dizajn te vizualni i verbalni identitet novih proizvoda potpisuje Studio Sonda<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_PerfaJaja_03.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_PerfaJaja_01.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_PerfaJaja_04.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_PerfaJaja_05.jpg\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Proizvo\u0111a\u010d Perfa jaja na tr\u017ei\u0161te je plasirao novi proizvod: jaja slobodnih nesilica.<\/p>\n","protected":false},"featured_media":9018,"template":"","tags":[555,554,696,346],"award":[],"client_type":[766],"work_category":[755,209,213,756],"class_list":["post-4235","work","type-work","status-publish","has-post-thumbnail","hentry","tag-jaja","tag-perfa-2","tag-visual-identity-hr","tag-vizualni-identitet","client_type-food-hr","work_category-packaging-hr","work_category-idejni-koncept","work_category-verbalni-identitet","work_category-visual-identity-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/4235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/9018"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=4235"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=4235"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=4235"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=4235"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=4235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}