{"id":4230,"date":"2020-05-11T18:02:59","date_gmt":"2020-05-11T16:02:59","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/okreni-freaking-na-king\/"},"modified":"2025-07-28T14:32:08","modified_gmt":"2025-07-28T12:32:08","slug":"okreni-freaking-na-king","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/okreni-freaking-na-king\/","title":{"rendered":"Okreni freaKING u KING"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2>Poznati brand King sladoleda ljeto 2020. do\u010dekuje s jednim novitetom: nakon \u0161to je dugo godina ovaj premium sladoled konzumiran isklju\u010divo na \u0161tapi\u0107u, sada dolazi na tr\u017ei\u0161te kao najkremastiji sladoledni desert u pakiranju \u010da\u0161ice.<\/h2>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2><\/h2>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\">\u00a0<\/div>\n<h2><\/h2>\n<p>Promjena formata i \u010dinjenica da je sladoled osim u retailu, namijenjen i prodaji u HORECA-i, iziskivali su uo\u010dljiv, zaigran i suvremen dizajn. Kao inspiracija kori\u0161ten je stilizirani oblik krune koji simboli\u010dki komunicira kako se onaj trenutak kada konzumiramo svoj King u \u010da\u0161ici, pretvara u <strong>kraljevski trenutak<\/strong>. Sukladno tome, kampanja koja prati lansiranje proizvoda isti\u010de va\u017enost pozitivnog stava u \u017eivotu te komunicira da se, \u010dak i u trenutcima koji nisu ba\u0161 najsjajniji, stvari uvijek mogu okrenuti na bolje ako se pogledaju iz druge perspektive. Svakodnevnica u kojoj smo zatrpani obavezama, te\u0161kim mislima ili \u0161okantnima vijestima, uvijek postaje barem malo podno\u0161ljivija uz ukusan King i optimisti\u010dan stav za koji se zala\u017ee uz poruku: <strong>Okreni na desert!<\/strong><\/p>\n<p>Proizvod dolazi u 4 okusa: pistacija, karamela, vanilija i \u010dokolada.<\/p>\n<p>Sladoled King prodaje se na tr\u017ei\u0161tima\u00a0Hrvatske, Srbije, Bosne i Hercegovine, Slovenije, Crne Gore, Sjeverne Makedonije i Ma\u0111arske.<\/p>\n<p>Dizajn i koncept ambala\u017ee i kampanju potpisuje Studio Sonda.<br \/>Produkcija TVC: Brand Vision<br \/>Klijent: LEDO \/ FRIKOM<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"KING Okreni na desert! Vanilija\" src=\"https:\/\/www.youtube.com\/embed\/2GG_24jWn-U?feature=oembed\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"KING Okreni na desert! Cokolada\" src=\"https:\/\/www.youtube.com\/embed\/Gp8CMu-ADWc?feature=oembed\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/King_sonda_01.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/King_Sonda_02.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/King_Sonda_07.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/King_Sonda_03.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/King_Sonda_04.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/King_Sonda_06.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/King_Sonda_05.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/King_Sonda_08.jpg\" alt=\"\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Poznati brand King sladoleda ljeto 2020. do\u010dekuje s jednim novitetom: nakon \u0161to je dugo godina ovaj premium sladoled konzumiran isklju\u010divo na \u0161tapi\u0107u, sada dolazi na tr\u017ei\u0161te kao najkremastiji sladoledni desert u pakiranju \u010da\u0161ice.<\/p>\n","protected":false},"featured_media":8978,"template":"","tags":[345,583,579,526,580,578,581,582,696,346],"award":[187,707],"client_type":[766],"work_category":[147,755,161,213,756],"class_list":["post-4230","work","type-work","status-publish","has-post-thumbnail","hentry","tag-ambalaza","tag-casica","tag-frikom-2","tag-kampanja","tag-king-2","tag-ledo-2","tag-sladoled","tag-verbalni-identitet","tag-visual-identity-hr","tag-vizualni-identitet","award-ideja-x-hr","award-red-dot-hr","client_type-food-hr","work_category-360-kampanja","work_category-packaging-hr","work_category-tvc-hr","work_category-verbalni-identitet","work_category-visual-identity-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/4230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/8978"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=4230"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=4230"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=4230"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=4230"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=4230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}