{"id":4228,"date":"2020-07-06T11:12:09","date_gmt":"2020-07-06T09:12:09","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/nova-kampanja-za-king-classic-s-30-manje-secera\/"},"modified":"2025-07-28T14:29:28","modified_gmt":"2025-07-28T12:29:28","slug":"nova-kampanja-za-king-classic-s-30-manje-secera","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/nova-kampanja-za-king-classic-s-30-manje-secera\/","title":{"rendered":"King Classic &#8211; 30% manje \u0161e\u0107era"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2>\u017delja za slobodom neiscrpna je tema i osobito aktualna u dana\u0161nje vrijeme. Napravili smo kampanju za novi King (vode\u0107i i legendardni brend sladoleda) s 30% manje \u0161e\u0107era i ima\u0161 manji osje\u0107aj krivnje kada pojede\u0161 jedan (ili vi\u0161e)<\/h2>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2><\/h2>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\">\u00a0<\/div>\n<h2><\/h2>\n<p>A mnogima od tih povijesnih trenutaka zajedni\u010dka je jedna nit vodilja: svaki od njih postao je povijesno va\u017ean upravo onda kada mu se oduzelo ne\u0161to \u0161to je do tada bilo nezamislivo.<\/p>\n<p>Upravo su ovo teme koje obra\u0111uje nova ljetna kampanja Studia Sonda za King Classic s 30% manje \u0161e\u0107era, zaklju\u010duju\u0107i kako je i legendarnom sladoledu oduzeto 30% \u0161e\u0107era, a sve kako bi se dobilo vi\u0161e, odnosno korisnicima pru\u017eila sloboda da bez gri\u017enje savjesti u\u017eivaju u jo\u0161 jednom sladoledu vi\u0161e.<\/p>\n<p>Kampanju i animirani TVC prate oglasi koji i prakti\u010dno dokazuju kako manje \u010desto donosi vi\u0161e. Naime, na oglasnim povr\u0161inama 30 posto prostora darovano je u korist promocije udruge <a href=\"https:\/\/studentski.hr\/udruga\/centar-za-razvoj-mladih-cerm\"><strong>Centar za razvoj mladih<\/strong><\/a> te se i na taj na\u010din komunicira kako oduzimanje ne\u010dega \u010desto ne zna\u010di oduzimanje ve\u0107 sasvim suprotno: proizvod se jednako efektno reklamira na ne\u0161to manjoj povr\u0161ini, ali zato donosi novu vrijednost, u ovom slu\u010daju promociju Udruge koja se brine za razvoj mladih.<\/p>\n<p>Naposlijetku, kampanju zaokru\u017euju dinami\u010dni story-ji koji nas podu\u010davaju o zanimljivim povijesnim trenutcima i otkri\u0107ima koji su iz \u017eelje za slobodom postali svjetski klasici kada im je oduzet inicijalni dio: poput donut-a, cabrioleta, mini suknje, bikinija itd\u2026<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"KING Classic -30%\" src=\"https:\/\/www.youtube.com\/embed\/hwY35aqNhBI?feature=oembed\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_KING_30_Cabriolet.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_KING_30_Mini.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_KING_30_Punk.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_KING_30_Prsluk.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_KING_30_Bikini.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_KING_30_King.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_KING_30_TVCIllustration.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/WEB_BANNER_970x250_02_PREVIEW.jpg\" alt=\"\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>\u017delja za slobodom neiscrpna je tema i osobito aktualna u dana\u0161nje vrijeme. Upravo je \u017eelja za slobodom iznjedrila neke od povijesnih klasika.<\/p>\n","protected":false},"featured_media":8952,"template":"","tags":[674,588,579,526,580,578,581,696,346],"award":[],"client_type":[766],"work_category":[147,755,209,148,161,213,756],"class_list":["post-4228","work","type-work","status-publish","has-post-thumbnail","hentry","tag-campaigns-hr","tag-cern-2","tag-frikom-2","tag-kampanja","tag-king-2","tag-ledo-2","tag-sladoled","tag-visual-identity-hr","tag-vizualni-identitet","client_type-food-hr","work_category-360-kampanja","work_category-packaging-hr","work_category-idejni-koncept","work_category-sadrzaj-storytelling","work_category-tvc-hr","work_category-verbalni-identitet","work_category-visual-identity-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/4228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/8952"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=4228"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=4228"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=4228"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=4228"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=4228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}