{"id":4227,"date":"2020-07-30T12:00:47","date_gmt":"2020-07-30T10:00:47","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/berba-novi-branding-i-vizualni-identitet-za-vina-bertosa\/"},"modified":"2026-02-20T14:45:35","modified_gmt":"2026-02-20T13:45:35","slug":"berba-novi-branding-i-vizualni-identitet-za-vina-bertosa","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/berba-novi-branding-i-vizualni-identitet-za-vina-bertosa\/","title":{"rendered":"BERBA &#8211; Vina Berto\u0161a"},"content":{"rendered":"<h2>Berto\u0161a vina iz Kaldira u Istri nastaju od gro\u017e\u0111a koje se njeguje na 350 m nadmorske visine, na samim vrhovima Istre, a koje se bere isklju\u010divo ru\u010dno<\/h2>\n<p>Bre\u017euljci koji ra\u0111aju <strong>20.000 boca vina godi\u0161nje<\/strong> specifi\u010dni su i vinorodni upravo radi karakteristi\u010dnih polo\u017eaja vinograda, koji bivaju na visinama koje istodobno garantiraju osun\u010danost gro\u017e\u0111a, ali i specifi\u010dnu klimu koja istodobno ima i kontinentalna i mediteranske obilje\u017eja, a osvje\u017eava ju i zrak s mora i onaj ponad rijeke Mirne. Te\u017ea pristupa\u010dnost vrhova, iako povoljna za kvalitetu vina, ote\u017eava mogu\u0107nost prisustva strojeva u vinogradu pa se berba gro\u017e\u0111a vr\u0161i isklju\u010divo ru\u010dno, a ono odvozi do podruma u malim koli\u010dinama. U vrijeme kada se ljudska ruka sve vi\u0161e zamjenjuje hladnim strojevima, pru\u017eaju pitkost i autenti\u010dnost \u017eivota iza kojih stoje stvarni ljudi.<\/p>\n<p>Upravo stoga za Berto\u0161a vina osmi\u0161ljen je novi brend, vizualni identitet i etiketa za seriju vina: <strong>Berba \u2013 Ru\u010dno brano s vrhova Istre<\/strong>.<\/p>\n<p>Kroz verbalni identitet komunicira se nedvojbeno komparativna prednost lokacije i osobnog pristupa, dok vizualni identitet koristi planski \u201codrezane\u201d ilustracije i logotip koji se u kona\u010dnici, upravo radi sugestije visine, imaginarno izdi\u017eu izvan okvira etikete. Kroz \u010ditav identitet provla\u010di se motiv diva, iz istarskih legendi dobro poznatog pomaga\u010da malim ljudima, a kojemu nikada ne vidimo lice.<\/p>\n<p>Sugerira se tako da se prava \u010darolija odvija na oku te\u0161ko doku\u010divim visinama, odnosno u pri\u010di koja se odvija iznad etikete, u samom vinu.<\/p>\n<p>Ilustracije: Manuel \u0160umberac<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"BERBA Berto\u0161a\" src=\"https:\/\/www.youtube.com\/embed\/b1s6LWdmJR4?feature=oembed\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/BERBA_Zajedno_01.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/BERBA_Pinot_Sonda.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/BERBA_DrustveneMreze_Pinot.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/BERBA_Malvazija_2019_Sonda.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/BERBA_DrustveneMreze_Malvazija19.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/BERBA_Malvazija_2018_Sonda.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/BERBA_DrustveneMreze_Malvazija18.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/BERBA_Teran_Sonda.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/BERBA_DrustveneMreze_Teran.jpg\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Berto\u0161a vina iz Kaldira u Istri nastaju od gro\u017e\u0111a koje se njeguje na 350 m nadmorske visine, na samim vrhovima Istre, a koje se bere isklju\u010divo ru\u010dno.<\/p>\n","protected":false},"featured_media":8938,"template":"","tags":[345,590,408,582,348,347,696,346],"award":[729,187],"client_type":[754],"work_category":[213,756],"class_list":["post-4227","work","type-work","status-publish","has-post-thumbnail","hentry","tag-ambalaza","tag-bertosa-2","tag-etiketa","tag-verbalni-identitet","tag-vina","tag-vino","tag-visual-identity-hr","tag-vizualni-identitet","award-european-design-awards-hr","award-ideja-x-hr","client_type-pica","work_category-verbalni-identitet","work_category-visual-identity-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/4227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/8938"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=4227"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=4227"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=4227"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=4227"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=4227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}