{"id":4212,"date":"2020-10-21T13:10:15","date_gmt":"2020-10-21T11:10:15","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/uz-radensku-kap-po-kap-suma\/"},"modified":"2025-07-28T14:21:49","modified_gmt":"2025-07-28T12:21:49","slug":"uz-radensku-kap-po-kap-suma","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/uz-radensku-kap-po-kap-suma\/","title":{"rendered":"Kap po kap \u0161uma!"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2>Napravili smo novu kampanju za Radensku kako bismo pomogli o\u010duvanju \u0161uma i prirode koje ubrzano nestaju. Ve\u0107 prepoznatljiva 3 srca Radenske procvjetala su i zazelenila se!<\/h2>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2><\/h2>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\">\u00a0<\/div>\n<h2><\/h2>\n<p>Razlog je projekt Radenske <strong>\u201cKap po kap \u2013 \u0161uma\u201d<\/strong> kojim se poti\u010de kupnja Radenske u povratnoj staklenoj boci upravo zbog toga \u0161to je povratna staklena ambala\u017ea zbog vi\u0161estruke upotrebe bolja opcija za na\u0161 okoli\u0161. Tako se kupnjom staklene boce od 1l poma\u017ee planu sadnje 20000 stabala: u Hrvatskoj u suradnji s akcijom Boranka te u Sloveniji u suradnji sa Zavodom za gozdove Slovenije.<\/p>\n<p>Studio Sonda autor je prigodne mini-kampanje, koncepta i kretivnog rje\u0161enja animiranog promo spota te adaptiranih etiketa za Radensku. Produkciju potpisuje Blau produkcija, a animaciju Dragan Najdenov za The Lightning Studio.<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Radenska Drop by drop Forest! Kap po kap \u0161uma!\" src=\"https:\/\/www.youtube.com\/embed\/Lk4jCK5h-a8?feature=oembed\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Boce_01-scaled-1.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sve_01-scaled-1.jpg\" alt=\"\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Odnedavno se u du\u0107anima diljem Hrvatske i Slovenije mo\u017ee prona\u0107i staklena boca od jedne litre s pone\u0161to druga\u010dijom etiketom: prepoznatljiva 3 srca Radenske procvala su i prolistala!<\/p>\n","protected":false},"featured_media":8905,"template":"","tags":[345,674,526,478,476,677,696,346],"award":[],"client_type":[754],"work_category":[147,755,209,161,756],"class_list":["post-4212","work","type-work","status-publish","has-post-thumbnail","hentry","tag-ambalaza","tag-campaigns-hr","tag-kampanja","tag-pica","tag-radenska-2","tag-tvc-hr","tag-visual-identity-hr","tag-vizualni-identitet","client_type-pica","work_category-360-kampanja","work_category-packaging-hr","work_category-idejni-koncept","work_category-tvc-hr","work_category-visual-identity-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/4212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/8905"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=4212"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=4212"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=4212"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=4212"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=4212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}