{"id":4208,"date":"2021-07-26T12:38:54","date_gmt":"2021-07-26T10:38:54","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/breakingrules-360-kampanja-i-novo-ruho-za-sladoled-king\/"},"modified":"2025-07-28T13:23:51","modified_gmt":"2025-07-28T11:23:51","slug":"breakingrules-360-kampanja-i-novo-ruho-za-sladoled-king","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/breakingrules-360-kampanja-i-novo-ruho-za-sladoled-king\/","title":{"rendered":"#breaKINGrules sladoled"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2>360\u00b0 kampanja i dizajn ambala\u017ee za regionalni premium brend sladoleda KING, koja poti\u010de korisnike na promjenu nametnutih ograni\u010davaju\u0107ih navika i pravila<\/h2>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<h2><\/h2>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\">\u00a0<\/div>\n<h2><\/h2>\n<p>Studio Sonda autor je nove cjelovite King ambala\u017ee te prate\u0107e <strong>360\u00b0 kampanje #breaKINGrules<\/strong> koja korisnike poti\u010de da, sukladno zna\u010dajnim promjenama u svijetu, mijenjaju i sputavaju\u0107e navike te pravila koja im se name\u0107u. S jedne strane individualnost postaje sve izra\u017eenija, a s druge strane globalna situacija nau\u010dila nas je potrebi me\u0111usobnog podr\u017eavanja, dru\u017eenja, dijeljenja lijepih trenutaka. Kruta pravila koja nas sprje\u010davaju u tome da \u017eivimo sadr\u017eajan \u017eivot postaju dio nekih pro\u0161lih vremena i otvaramo vrata svijetu u kojemu stvaramo zakone koji su samo na\u0161i.<\/p>\n<p>Polazi\u0161na to\u010dka dizajna za 5 novih KING formata u\u00a0 koloritnom novom ruhu jest <strong>dizajn King \u010da\u0161ica ovjen\u010dan u 2020. godini Red Dot nagradom te Zlatom za dizajn i brending na najzna\u010dajnijem nacionalnom festivalu kreativnosti, Ideji X 2021<\/strong>. Spomenuti dizajn kao inspiraciju koristi stilizirani oblik krune koji simboli\u010dki komunicira kako se onaj trenutak kada konzumiramo svoj King pretvara u: kraljevski trenutak.<\/p>\n<p>Sve formate povezuje zajedni\u010dki grafi\u010dki element krune, ali i prepoznatljiva King premium kvaliteta sladoleda, koja dokazuje kako nije istina da se u \u017eivotu ne mo\u017ee imati sve odjednom. I zato svaki put kada nam sugeriraju da je \u0161utnja zlato, da se treba pona\u0161ati kako drugi o\u010dekuju, da se ne treba isticati u masi, da desert dolazi na kraju ili da, primjerice, netko drugi ima bolju ideju za kampanju, vrijeme je za #breaKINGrules. I dobar sladoled.<\/p>\n<h2>Credits<\/h2>\n<p><span style=\"font-size: revert; color: initial;\">Kreativna &amp; Art direkcija, Copywriting: Studio Sonda; Jelena Fi\u0161ku\u0161 i Sean Poropat<br \/><\/span><span style=\"font-size: revert; color: initial;\">Dizajn: Studio Sonda; Aleksandar \u017divanov, Martina Uki\u0107, Sanda Mari\u010di\u0107, Simon Flegar, Jelena Fi\u0161ku\u0161 i Sean Poropat<br \/><\/span><span style=\"font-size: revert; color: initial;\">Glavni Account Manager: Studio Sonda, Mladen Gvozden<br \/><\/span><span style=\"font-size: revert; color: initial;\">3D Vizualizacije King \u0161tapi\u0107i: Vacuum Studio<\/span><\/p>\n<p>TVC Produkcija: Val produkcija<br \/>Redatelj: Bruno Ankovi\u0107<br \/>Direktor fotografije: Aleksandar Pavlovi\u0107<br \/>Fotograf kampanje: Damir \u017di\u017ei\u0107<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"KING #breaKINGrules\" src=\"https:\/\/www.youtube.com\/embed\/8GbsHOorYXk?feature=oembed\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Vizual_ruby_vodoravno_04.jpg\" alt=\"\" \/><br \/><img decoding=\"async\" class=\"legacy-gallery-item\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/SONDA_King_AD21_03-scaled-1.jpg\" alt=\"\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Regionalni premium brend sladoleda King sezonu 2021. do\u010dekao je u novom ruhu i upotpunjen novim okusima u postoje\u0107em asortimanu.<\/p>\n","protected":false},"featured_media":8869,"template":"","tags":[674,579,526,580,578,600,581,696,346],"award":[],"client_type":[766],"work_category":[147,207,755,209,161,213,756],"class_list":["post-4208","work","type-work","status-publish","has-post-thumbnail","hentry","tag-campaigns-hr","tag-frikom-2","tag-kampanja","tag-king-2","tag-ledo-2","tag-pakiranje","tag-sladoled","tag-visual-identity-hr","tag-vizualni-identitet","client_type-food-hr","work_category-360-kampanja","work_category-aktivacije","work_category-packaging-hr","work_category-idejni-koncept","work_category-tvc-hr","work_category-verbalni-identitet","work_category-visual-identity-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/4208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/8869"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=4208"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=4208"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=4208"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=4208"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=4208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}