{"id":4202,"date":"2022-12-23T14:31:36","date_gmt":"2022-12-23T13:31:36","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/ususret-francuskoj-salati\/"},"modified":"2025-07-28T12:35:27","modified_gmt":"2025-07-28T10:35:27","slug":"ususret-francuskoj-salati","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/ususret-francuskoj-salati\/","title":{"rendered":"Dizajn smrznute hrane"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dizajn ambala\u017ee za cijelu liniju smrznutog vo\u0107a i povr\u0107a, za proizvo\u0111a\u010de Ledo i Frikom<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Redizajnirani izgled ambala\u017ee proizvoda jasno komunicira vrijednosti proizvo\u0111a\u010da, odnosno usmjerenost ka zdravom \u017eivotu. Pa\u017eljivim odabirom vizualnih elemenata, nastojalo se naglasiti vrhunsku razinu kvalitete pojedinog proizvoda, dok su se se svje\u017eina i dinamic\u030cnost proizvodnje utjelovili kroz lepr\u0161avu kompoziciju postignutu kombinacijom fotografske i grafic\u030cke produkcije.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Osim na hrvatskom tr\u017ei\u0161tu, novo vizualno ruho smrzutog vo\u0107a i povr\u0107a<span class=\"Apple-converted-space\">&nbsp; <\/span>proizvoda prona\u0161lo je svoje mjesto i u zamrzivac\u030cima \u010ditave Adriatic regije. Ovim je projektom Sonda nastojala pokazati da se izazovu oc\u030cuvanja standarda brenda koji iza sebe nosi dugu tradiciju i postojanje, mo\u017ee pristupiti kroz strate\u0161ki isplanirana kreativna rje\u0161enja kojima se istovremeno i zadr\u017eava prepoznatljivost identiteta, i udahnjuje suvremenost. Produkcija svih vizualnih materijala odra\u0111ena je u foto\/produkcijskom studiju Sonda kreativnog centra u Vi\u017einadi.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Credits<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kreativna direkcija: Jelena Fi\u0161ku\u0161, Sean Poropat, Studio Sonda<br>Dizajn: Aleksandar \u017divanov, Sanda Mari\u010di\u0107, Martina Uki\u0107, Sean Poropat, Studio Sonda<br>Account Director: Mladen Gvozden, Studio Sonda<br>Foto: Dejan Hren<span class=\"Apple-converted-space\"><br><\/span>Food Styling: Darko Ramljak<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Ledo_povrce_montaza_01-scaled-1.jpg\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Veseli nas u \u0161krinjama du\u0107ana diljem Adriatic regije vidjeti na\u0161 dizajn na ambala\u017ei cjelokupnog asortimana smrznutog povr\u0107a i voc\u0301a, za proizvo\u0111a\u010de Ledo i Frikom. <\/p>\n","protected":false},"featured_media":8828,"template":"","tags":[345,579,578,696,346],"award":[],"client_type":[766],"work_category":[755,155,756],"class_list":["post-4202","work","type-work","status-publish","has-post-thumbnail","hentry","tag-ambalaza","tag-frikom-2","tag-ledo-2","tag-visual-identity-hr","tag-vizualni-identitet","client_type-food-hr","work_category-packaging-hr","work_category-foto-video-produkcija","work_category-visual-identity-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/4202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/8828"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=4202"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=4202"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=4202"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=4202"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=4202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}