{"id":4200,"date":"2023-04-16T14:53:18","date_gmt":"2023-04-16T12:53:18","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/novi-vizualni-identitet-mima-namjestaja\/"},"modified":"2025-07-28T12:04:30","modified_gmt":"2025-07-28T10:04:30","slug":"novi-vizualni-identitet-mima-namjestaja","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/novi-vizualni-identitet-mima-namjestaja\/","title":{"rendered":"Namje\u0161taj MIMA"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Novi vizualni identitet MIMA namje\u0161taja nagla\u0161ava modernost branda i zaokret u poslovnoj strategiji branda<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Klju\u010dna promjena u asortimanu dolazi kroz specijalizaciju na isklju\u010divo prostore dnevne sobe, kuhinje i blagovaonice, odnosno su\u017eavanje ponude, a sve s ciljem podizanja kvalitete. Kroz novi koncept poslovanja saloni pru\u017eaju potpuno druga\u010dije iskustvo kupovine, sugeriraju kupcu realne \u017eivotne situacije, ali i kvantifikacije benefita na koji nailaze kupovinom u MIMA-i, realnih i onih emocionalnih.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Zaokret k novoj strategiji podrazumijevao je modernizaciju komunikacijskih i vizualnih elemenata kako bi sugerirali podizanje na novi nivo kvalitete, \u0161to je za MIMA-u odradila Sonda. S ciljem isticanja suvremenosti brenda, kroz osnovne grafi\u010dke elemente poput piktograma, fonta i logotipa pro\u017eet je stilski minimalizam s upisanom simbolikom. Horizontalne linije logotipa simboli\u010dki nagla\u0161avaju rast i napredak, poput stepenica koje vode u sna\u017eniji i suvremeniji brend. Tako\u0111er je va\u017ean dio identiteta grafi\u010dko\/tekstualna komponenta koja kroz igru Max i Min komunicira kako se uz MIMA-u minimiziraju svi potencijalni izazovi na koje se nailazi prilikom ure\u0111enja doma, a maksimiziraju pozitivni u\u010dinci. Tako je i samom imenu, koje je nastalo spajanjem inicijala vlasnika, sada udahnuto novo, tr\u017ei\u0161no relevantno zna\u010denje.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Novi vizualni identitet i zaokret u poslovanju premijerno su prezentirani u novootvorenom salonu u Koprivnici, u kojemu su u cijelosti i implementirani. Novi salon je utjelovljenje svih vrijednosti i standarda za koje se nova Mima zala\u017ee \u2013 on postaje mjesto inspiracije za pravi osje\u0107aj doma u kojem se nude kvalitetna rije\u0161enja za razne problematike kod ure\u0111enja \u2013 od funkcionalnosti, ure\u0111enja malog prostora, planiranja doma u kojem borave \u017eivotinje itd. Ovakav komplementarni pristup i inovativni koncept, u svim ostalim MIMA salonima diljem Hrvatske za\u017eivjet \u0107e postepeno u periodu od godinu dana.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_MIMA_Slajd_01.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_MIMA_Slajd_02.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_MIMA_Slajd_03.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_MIMA_Slajd_02_b.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_MIMA_Slajd_06-scaled-1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_MIMA_Slajd_07.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_MIMA_Slajd_05-scaled-1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_MIMA_Slajd_04-scaled-1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_MIMA_Slajd_09.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_Mima_Slajd_08.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/Sonda_MIMA_Slajd_10-scaled-1.jpg\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Namje\u0161taj MIMA nakon 30 godina postojanja odlu\u010duje napraviti iskorak prema transformaciji brenda i poslovanja.<\/p>\n","protected":false},"featured_media":8823,"template":"","tags":[634,633,377,696,346],"award":[],"client_type":[115,120],"work_category":[215,213,756],"class_list":["post-4200","work","type-work","status-publish","has-post-thumbnail","hentry","tag-mima-2","tag-namjestaj-mima-2","tag-pula-2","tag-visual-identity-hr","tag-vizualni-identitet","client_type-kucanstvo","client_type-maloprodaja","work_category-identitet-brenda","work_category-verbalni-identitet","work_category-visual-identity-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/4200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/8823"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=4200"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=4200"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=4200"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=4200"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=4200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}