{"id":4194,"date":"2023-10-26T09:39:50","date_gmt":"2023-10-26T07:39:50","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/sonda-kras-designed-by-people-ukrasi-blagdane\/"},"modified":"2025-07-25T11:09:18","modified_gmt":"2025-07-25T09:09:18","slug":"sonda-kras-designed-by-people-ukrasi-blagdane","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/sonda-kras-designed-by-people-ukrasi-blagdane\/","title":{"rendered":"uKRA\u0160i blagdane"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Prva blagdanska linija proizvoda Kra\u0161a (vode\u0107eg proizvo\u0111a\u010da slatki\u0161a u jugoisto\u010dnoj Europi), dizajnirana u sklopu programa Sonda, Designed by People<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"KRA\u0160 uKRA\u0160i blagdane 2023.\" src=\"https:\/\/www.youtube.com\/embed\/QiZZxLgSQT4?feature=oembed\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">U suradnji s brendovima program radionica provodi Sonda u sklopu svog <strong>Kreativnog centra<\/strong> kako bi zajedno sa svim zainteresiranim pojedincima, ali i \u0161irom zajednicom u inspirativnoj autenti\u010dnoj sredini, stvarali relevantne proizvode, projekte i programe usmjerene ka ja\u010danju suradnje i stvaranju boljeg dru\u0161tva \u2013 dru\u0161tva ideja.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Broj prijava za sudjelovanje u programu Sonda kreativnog centra ove se godine u\u010detverostru\u010dio, a u mno\u0161tvu je jo\u0161 jednom odabrano <strong>\u0161est najmotiviranijih sudionika i sudionica<\/strong>. &nbsp;Svojim idejama, vje\u0161tinama i perspektivama novi blagdanski asortiman Kra\u0161a kreirali su:<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gea Raji\u0107<\/strong>, studentica vizualnih komunikacija i dizajna (Rijeka);<\/li>\n\n\n\n<li><strong>Majda Milevoj Klap\u010di\u0107<\/strong>, profesorica talijanskog jezika i knji\u017eevnosti te stru\u010dna suradnica knji\u017eni\u010darka (Labin);<\/li>\n\n\n\n<li><strong>Nika Kurti<\/strong>, studentica odr\u017eivog razvoja (Rijeka);<\/li>\n\n\n\n<li><strong>Katarina Ri\u010dko<\/strong>, dizajnerica i ilustratorica (\u010cakovec);<\/li>\n\n\n\n<li><strong>Matija Vuki\u0107<\/strong>, student modnog dizajna i viza\u017eist (Sveti Kri\u017e Za\u010dretje);<\/li>\n\n\n\n<li><strong>Marina \u017ditkovi\u0107<\/strong>, stru\u010dna suradnica pedagoginja (Samobor).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Kao Designed by People tim, uz mentorstvo Sonde, zajedno su pristupili zadatku te istra\u017eivanju i analizi svih dostupnih informacija o brendu, konkurenciji i krajnjim korisnicima.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tijekom sedam faza razradili su kreativni koncept <strong>\u201euKRA\u0160i blagdane\u201c<\/strong>, inspirirani ukra\u0161avanjem koje nas uvodi u blagdansko raspolo\u017eenje, kao i spoznajom da je vrijeme jedan od najvrjednijih poklona koje mo\u017eemo darovati na\u0161im najdra\u017eima. Dizajn ambala\u017ee oslanja se na nekada\u0161nju tradiciju sastavljanja ukrasa koriste\u0107i prirodne materijale, kao i one koje je mogu\u0107e ponovno iskoristiti kao \u0161to su to omoti od bombona ili zlatni omot \u010dokolade.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Svoj kreativni proces i rad na projektu preto\u010dili su u rje\u0161enje kojim i krajnjim korisnicima pru\u017eaju priliku da poka\u017eu svoju kreativnost i autenti\u010dnost u daljnjem ukra\u0161avanju svojeg ili doma svojih najdra\u017eih, nastavljaju\u0107i tako niz zapo\u010det u okviru projekta u kojem su pozvani sudjelovati svi, neovisno o svom predznanju i iskustvu.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sonda Designed by People provodi se ve\u0107 drugu godinu za redom, a njegov cilj nije samo stvaranje proizvoda, ve\u0107 povezivanje ljudi, ideja i razli\u010ditih perspektiva iz kojih proizlaze rje\u0161enja koja odra\u017eavaju autenti\u010dnost te postaju simbolom kreativnosti i dru\u0161tvenog utjecaja.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u0161e o proizvodima i konceptu <strong>\u201euKRA\u0160i blagdane\u201c<\/strong> pro\u010ditajte <a href=\"https:\/\/kras.hr\/hr\/ukrasiblagdane\">ovdje<\/a>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/KRAS_DBP_SondaWeb_Proizvodi_01.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/KRAS_DBP_SondaWeb_01C.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/KRAS_DBP_SondaWeb_01D.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/KRAS_DBP_SondaWeb_01A.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/KRAS_DBP_SondaWeb_Sudionici_01.jpg\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Prvi blagdanski asortiman Kra\u0161a osmi\u0161ljen u okviru Sonda Designed by People programa.<\/p>\n","protected":false},"featured_media":8781,"template":"","tags":[345,619,616,481,696,346],"award":[734,187],"client_type":[766],"work_category":[755,149,209,153,219,213,756],"class_list":["post-4194","work","type-work","status-publish","has-post-thumbnail","hentry","tag-ambalaza","tag-designed-by-people-2","tag-kras-2","tag-sonda-kreativni-centar","tag-visual-identity-hr","tag-vizualni-identitet","award-effie-awards-croatia-hr","award-ideja-x-hr","client_type-food-hr","work_category-packaging-hr","work_category-digital-hr","work_category-idejni-koncept","work_category-osmisljavanje-imena","work_category-posebni-projekti","work_category-verbalni-identitet","work_category-visual-identity-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/4194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/8781"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=4194"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=4194"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=4194"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=4194"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=4194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}