{"id":4191,"date":"2023-11-23T21:10:26","date_gmt":"2023-11-23T20:10:26","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/matchbook-2\/"},"modified":"2025-07-25T11:02:04","modified_gmt":"2025-07-25T09:02:04","slug":"matchbook-2","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/matchbook-2\/","title":{"rendered":"MatchBOOK"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Platforma inspirirana aplikacijama za upoznavanje koja povezuje \u010ditatelje s knjigama na festivalu rabljenih knjiga, Booktiga<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"BOOKtiga 2023 MatchBOOK\" src=\"https:\/\/www.youtube.com\/embed\/G-SZGj1I8xk?feature=oembed\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O\u017eivjeli smo tako likove iz klasika, poput <strong>Ane Karenjine, Simon Basseta, Robinson Crusoea, Jay Gatsbya ili Bridget Jones<\/strong>\u2026&nbsp;Kampanja je implementirana kroz vi\u0161e kanala, a kako bi posjetitelji likove upoznali i \u201ematchali\u201c se s njima, kreirani su im dating profili, te su \u010dak mogli dogovoriti i spoj na BOOKtigi. Posjetitelji koji su to napravili, nagra\u0111eni su knjigom i godi\u0161njom \u010dlanarinom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odli\u010dni rezultati kampanje su potvrdili su savr\u0161en spoj suvremenog stila \u017eivota i bezvremenske ljubavi: 1150 prodanih knjiga i prikupljenih 1.715EUR, 1.500 posjetitelja, 3x ve\u0107a posje\u0107enost weba knji\u017enice u odnosu na 2022.-u, 4% prosje\u010dan ER i 40 romanti\u010dnih spojeva u samo 3 dana (mahom ciljne skupine mla\u0111e generacije).<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/03_aplikacija.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/04_profili-scaled-1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/05_plakati.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/06_social.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/07_web-scaled-1.jpg\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>O\u017eivjeli smo likove iz klasika.<\/p>\n","protected":false},"featured_media":8757,"template":"","tags":[357,693,694,359,695,358,696,346],"award":[186,187],"client_type":[769],"work_category":[149,209,772,756],"class_list":["post-4191","work","type-work","status-publish","has-post-thumbnail","hentry","tag-booktiga-2","tag-booktiga-hr","tag-gradska-knjiznica-porec-hr","tag-gradska-knjiznica-porec-2","tag-porec-hr","tag-porec-2","tag-visual-identity-hr","tag-vizualni-identitet","award-balcannes-hr","award-ideja-x-hr","client_type-culture-arts-hr","work_category-digital-hr","work_category-idejni-koncept","work_category-print-editorial-hr","work_category-visual-identity-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/4191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/8757"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=4191"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=4191"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=4191"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=4191"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=4191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}