{"id":4190,"date":"2023-12-12T15:48:02","date_gmt":"2023-12-12T14:48:02","guid":{"rendered":"https:\/\/www.sonda.hr\/work\/blagdanska-kampanja-za-plodine\/"},"modified":"2025-07-25T10:56:28","modified_gmt":"2025-07-25T08:56:28","slug":"blagdanska-kampanja-za-plodine","status":"publish","type":"work","link":"https:\/\/www.sonda.hr\/hr\/work\/blagdanska-kampanja-za-plodine\/","title":{"rendered":"Blagdanska kampanja za Plodine"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Blagdanska kampanja koja pokazuje kako blagdani mogu biti zabavni uz Plodine &#8211; tvoju pouzdanu blagdansku trgovinu<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Plodine su mjesto gdje kupci mogu prona\u0107i sve stvari koje su im potrebne u vrijeme blagdana, od hrane, pi\u0107a, ukrasa pa sve do igra\u010daka. Kako bi to komunicirali i pritom publici do\u010darali pravi blagdanski duh, adaptirali smo poznatu Markovu pjesmu autora Olje De\u0161i\u0107a \u201eStare dobre stvari\u201c i nazvali je <strong>\u201eSve te dobre stvari blagdane \u0161to \u010dine\u201c<\/strong>. Pjesmu u TVC-u prati vesela koreografija Marka i kupaca kao podsjetnik da su Plodine pravo<span class=\"Apple-converted-space\">&nbsp; <\/span>odredi\u0161te kupaca tijekom cijele blagdanske sezone. Za kampanju su uz TVC kreirani OOH te ostali popratni materijali.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"PLODINE blagdani 2023\" src=\"https:\/\/www.youtube.com\/embed\/iE1h3OKeVMs?feature=oembed\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Credits<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kreativna direkcija: Jelena Fi\u0161ku\u0161, Sean Poropat<span class=\"Apple-converted-space\"><br><\/span>Copywriting kampanje: Aleksandra Radosavljevi\u0107<br>Strategija: Lucija Poto\u010dnik<span class=\"Apple-converted-space\"><br><\/span>Dizajn: Martina Uki\u0107, Rajko Ban<br>Account manager: Rafaela Kerin<span class=\"Apple-converted-space\"><br><\/span>Copy HS-ovi: Sara \u0160alov, Viktor Slavi\u0107<span class=\"Apple-converted-space\"><br><\/span>Glazbena podloga: \u201cStare dobre stvari\u201d autor Olja De\u0161i\u0107<br>Glazba kampanje i gluma: Marko Tolja<span class=\"Apple-converted-space\"><br><\/span>Produkcija: Komakino d.o.o. Producentica: Katarina Bobi\u0107<br>Redateljica: Renata Lu\u010di\u0107<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/plodine_vizual_01A.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/plodine_vizual_01B.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/plodine_vizual_01C.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/plodine_vizual_01D.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/plodine_vizual_01E.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonda.hr\/wp-content\/uploads\/2024\/05\/plodine_vizual_01F.jpg\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Osmislili smo novu blagdansku kampanju, a u glavnoj ulozi na\u0161ao se poznati hrvatski pjeva\u010d Marko Tolja.<\/p>\n","protected":false},"featured_media":8731,"template":"","tags":[391,674,526,669,675,668,676,677,525],"award":[],"client_type":[120],"work_category":[147,772,161],"class_list":["post-4190","work","type-work","status-publish","has-post-thumbnail","hentry","tag-bozic","tag-campaigns-hr","tag-kampanja","tag-marko-tolja-2","tag-marko-tolja-hr","tag-plodine-2","tag-plodine-hr","tag-tvc-hr","tag-tvc-2","client_type-maloprodaja","work_category-360-kampanja","work_category-print-editorial-hr","work_category-tvc-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work\/4190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media\/8731"}],"wp:attachment":[{"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/media?parent=4190"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/tags?post=4190"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/award?post=4190"},{"taxonomy":"client_type","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/client_type?post=4190"},{"taxonomy":"work_category","embeddable":true,"href":"https:\/\/www.sonda.hr\/hr\/wp-json\/wp\/v2\/work_category?post=4190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}