Piquentum St. Vital 12/13/14

Our design and story of the Piquentum St. Vital 12/13/14 collection; highlighting nature’s influence on te wine

Given that, only with a collection does the difference between each year’s labels wholly come to the fore, and the story about the importance of comparing different vintages is developed more clearly, with this collection that puts together the years 12/13/14, we have rounded off the message about the importance of understanding nature and how it influences products when these are not artificially treated.

The basic idea of the design of Piquentum St. Vital packaging relies on raising awareness about the year of harvest denoted on the bottle which often loses its meaning after using pesticides in the vineyard and balancing flavors in the cellars since the latter become ready-made and unrelated to the actual weather conditions. Considering that Piquentum wines are produced in untreated vineyards and strive to respect the cycles of true nature, their labels long not only to be decorative but educative as well. Thus it is how awareness about the importance of understanding the year denoted on the bottle can arise. In cooperation with the Meteorological Institute, the data on weather conditions in the territory of vineyards were collected (2011 – 2015), while the amount of precipitation was used as a variable that can best show graphically the diversity of nature each year. Labels show the amount of precipitations in liters every month in a year of wine production. The indicated data start with October of the previous year and end with the month of harvest – September of the current year.

When labels are compared (as in the collection), wines of the years 2012, 2013, and 2014 convey the reason why the year is featured on the bottle and thus flavors within a certain bottle can be connected with nature’s behavior during the same year. Therefore, it encourages both discussion and comparison of different vintages and also helps connect flavors with nature’s cycles.

Results: Apart from its educative features, the collection Piquentum St. Vital 12/13/14 has also achieved excellent sales and promotional results. Comparing the selling year 2016/17 with 2015/16, orders for all Piquentum wines have increased by 70% on the hitherto existing foreign markets (Italy, USA, Austria, France) and collaboration with new foreign markets has started (UK, Switzerland, the Netherlands, Japan…) Collection St. Vital 12/13/14, as other Piquentum wines of the same years – all sold out. The label has won more than 10 national and international awards and has achieved significant media coverage.