Piquentum St.Vital

Designing a label that reflects the nature and it’s impact on the wine each year

To create a label for this natural wine, we decided to raise awareness about the importance of understanding the year indicated on it. In cooperation with the Croatian Meteorological and Hydrological Service, the data on weather conditions in the territory of vineyards were collected, and the amount of precipitation proved to be a great tool to show graphically how much weather actually affects the diversity of nature every year.

Circles, as standard meteorological rain symbols, show the amount of rainfall in a particular month. They have been reduced to basic symbols, considering that wine produced by nature doesn’t require additional decorations.

2013
The label features a moderate year, and that it rained mostly in September, which is when grapes need to achieve the optimum point of maturity.

That is why in its flavour the final power of alcohol can be perceived as partially lost and weakened.

2014
Due to heavy rains throughout the year, this wine resulted in much smaller quantities of sugar, so it reflects the freshness of more northern regions although it is all about Mediterranean vineyards.

However, considering the constant rainfall, flavors are naturally balanced.

2015
It will be remembered as one of the most successful years in the production of wine.

Warm and dry in both spring and summer, with an ideal quantity of rainfall in autumn, so that vines have not suffered drought. An optimum maturity was achieved and the result is a powerful, full-bodied Mediterranean wine.

This label passes on promptly what was the year like, so that we can easily compare the different vintage years. The label, as a reflection of the year during which the wine was made, wants to encourage thinking and discussion.

In such a way, wine, as one of the historically most acclaimed products, becomes a medium that speaks out about the importance of understanding Nature.