BOOKtiga 2017. power of words

The festival of used books, BOOKtiga 2017 visuals speak about the power of words, which enables us to have exclusive projection and visualization

Night,
when it’s neither quiet, nor peaceful.
But a sight of restless quivering
of nature and people
while the village and cypresses
entangle
in the twirl of the sky.

Pictures creating words are always visualized in each individual’s mind differently. 

Time.
In a desert, burning landscape
melting in the sun
like Camembert cheese.
Either attacked by ants,
or underneath it sleeps
a one-eyed
monster.

In a world in which everything is subject to a visual experience, while we are being inundated with visual messages from about 3000 brands daily, the written word allows us to have an intimate experience of it, exclusively in our way.

She seems smiling,
she seems melancholic…
This self-effacing lady in the misty landscape,
her arms laid on her lap.
At the same time
close
and distant,
talks to me through her gaze.

The way we visualize within ourselves what is written is just our way, and as such it is unique and unrepeatable. It helps develop our creativity and can represent a specific shelter.

Dreamy,
just awoke,
like a marble sculpture,
approaches the shore on a shell
led by the breath of breeze and wind.
Her long,
wavy hair
echoes
in the graceful curves of her dress
and transparent waves.
Chaste in her nudeness.

Hence posters for the 2017 campaign are covered with poetic words that project in our minds our pictures.

A horrified
almost demonic presence
on the bridge
under a bloody red sky.
With its scream
overwhelms
that well-known feeling of anxiety…
And fear of life.

However, when we examine the posters closely, we can realize there are pictures of world classics we are familiar with so that we can enjoy comparing how our visualization of the written at first glance differs from what we lately perceived as already known.

Tasty.
Available.
Oh how lucky we are
to buy it
again and again
in every supermarket,
on a shelf.
Tomato soup from a can.

In such a way we can also practically perceive how the power of words can influence our own personal growth.