70th Pula Film Festival

We are celebrating the jubilee of seventy years of the Pula Film Festival through new campaign that is blending festival’s history with current spirit.

It takes place in the unique and largest open-air cinema under the stars – in the Arena, Pula. Back in 2012, Sonda designed the visual identity of the festival, with the recognizable slogan “Film under the stars”, which brought the festival the Red Dot Award. We also designed the festival statue – the Golden Arena, the award given to the best filmmakers and film achievements. After several successful joint campaigns, this year we had the honor of designing the campaign for the big seventieth birthday of the festival!

The concept is based on the festival’s rich history and memories, which we evoke through photos in black and white, and memories of the audience, filmmakers, and people who are part of the festival.

The concept is based on the festival’s rich history and memories, which we evoke through photos in black and white, and memories of the audience, filmmakers, and people who are part of the festival.

All are incorporated into the characteristic and already recognizable identity of this festival under the stars.

Memories are presented through a variety of communication channels, adapted for the occasion, in the form of simple short quotes and, where possible, enhanced with photography, as a silent witness of past festival times.

They are intergenerational, vivid, and emotional, to make every visitor of the festival connect with what they read. In this way, memories become a trigger for an even deeper connection between the festival and its audience, since one cannot exist without the other.

The very construction of the number 70 drawn in the festival logo came from the floor plan of the Amphitheater (north-south direction view). The number 0 follows the recognizable contours of the outer walls of the Amphitheater, while the number 7 simulates the direction of Flavijevska Street, a traditionally unique and characteristic festival area of meeting and interaction where fans meet the stars, tasting all the glitz and glamour of the Pula Film Festival.