Bajkin olive oil

Branding and packaging design for Bajkin olive oil, focusing on family tradition

The family-owned farm Bajkin is located in the village of the same name near Vižinada and has been producing olive oil for generations. Sonda designed its new branding packaging.

The strong connection between Bajkin oil and the place it originates from was the basis for creating a logo that visually combines tradition and modernity, past and future.

The simple logo incorporated two elements in the name of olive oil – the roots and branches of an olive tree were added to the typography.

With the new visual identity, the brand becomes recognizable and visually presents the story of the creation of modern branching, while at the same time relying on the past – roots. The roots were inspired by a long-term connection with the place of Bajkini, and the expansion of new branches symbolizes the creation of a new, modern, autochthonous, and original business concept.

Additionally, warm family memories related to the family olive groves are materialized through the stories depicted on the labels.

Five different labels, for five different bottles are on offer, each showing a scene from the life of the Bajkin family. From stretching clothes under the olive trees to sweet breaks with coffee and mom’s homemade cookies, scattered olives, and bare feet. Vivid family memories were illustrated by Ivan Stanišić.