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Gradska knjižnica Poreč - Poreč City Library | Culture & Arts
Concepts, Digital, Print & Editorial, Visual Identity

MatchBOOK

Best on Market - Tourism, Culture and Leisure
Silver
Tourism, Culture and Leisure
Special recognition for contribution to culture
Tourism, Culture and Leisure
Finalist

A dating-app-inspired platform connecting readers with books at the festival of used books, BOOKtiga


We brought to life characters from the classics: Anna Karenina, Simon Basset, Robinson Crusoe, Jay Gatsby, and Bridget Jones

and for visitors to meet the characters and “match” with them, dating profiles were created.

So visitors could arrange a “date” during BOOKtiga and besides the date, they were rewarded with a book and an annual membership.

The excellent results of the campaign confirmed the perfect combination of contemporary lifestyle and timeless love: 1,150 books sold, 1,715 EUR collected, 1,500 visitors, 3x more visits to the library’s website, 4% average ER, and 40 romantic dates in just 3 days (mostly younger generations).

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