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Gradska knjižnica Poreč - Poreč City Library | Culture & Arts
Concepts, Verbal Identity, Visual Identity
Concepts, Verbal Identity, Visual Identity
100% COVID Free Journey
Tourism, Culture and Leisure
Gold
Gold
Integrated Campaigns
Silver
Silver
Covid-19 Communications
Bronze
Bronze
Best of Europe - Crisis Response/Critical Pivot
Silver
Silver
Best of Europe - Small Budget
Bronze
Bronze
Digital Mix
Winner
Winner
SoMoritanac
Winner
Winner
General Marketing - Pandemic Marketing
Gold
Gold
Advertising - Integrated Campaign
Winner
Winner
Grand Prix
Winner
Winner
Tourism, Culture and Leisure
Gold
Gold
Covid-19
Gold
Gold
Digital
Bronze
Bronze
Grand Prix
Winner
Winner
Low Budget Campaigns
Gold
Gold
Content Marketing
Silver
Silver
Grand Prix
Winner
Winner
Grand Jury Prize
Winner
Winner
Promotion Poster Series
Gold
Gold
Print
Shortlist
Shortlist
Integrated Campaign
Merit Award
Merit Award
Since in 2020 the COVID-19 lockdown occurred, and the citizens were not able to travel, we offered them an alternative: a 100% COVID-FREE journey! How? With a book!
We transformed a local library that wished to increase membership numbers into a ‘travel agency’, and its web into a ‘destination’ booking system.
Original travel agencies’ posters, that they didn’t have the chance to use in 2020, were used for the purpose of the campaign and linked with book titles, representing new ‘destinations’. Thus users could travel to Greece (Iliad and the Odyssey, Homer), Paris (The belly of Paris, Emile Zola), Istanbul (Istanbul, Orhan Pamuk) and even to the center of the earth (Journey to the center of the earth, Jules Verne) etc… Traveling tickets (bookmarkers) were also printed and distributed. On the mentioned material, QR codes were printed that led to the library’s web page, conceived as a “travel booking system”. Users could there search for book/destination, check the availability, book or borrow a book and send an e-postcard from their journey to the library or friends. Additionally: new and old members received a ‘gratis journey’ – a destination book from the library fund of written-off books.
With a totally new book experience users were motivated to ‘travel’ and share impressions from their ‘journeys’. After years of decline, a significant rise in book lending and membership numbers was achieved.